Customer Marketing Manager - K-12 Education

2 days ago

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Pearson VUE

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computer-based testing • electronic testing • psychometric services • test development • test delivery

1001 - 5000

Description

• Engage and grow relationships with K-12 education customers • Promote Advanced Placement, Honors, and CTE curriculum solutions to existing clients • Develop and implement marketing programs to increase customer retention and satisfaction • Identify opportunities for cross-sell and upsell of Pearson products and services • Partner with customers to develop success stories and case studies • Collaborate with customer success teams for onboarding and training • Gather and analyze customer feedback to inform product enhancements • Organize customer-focused events for community building • Build and manage customer advocacy programs • Monitor customer engagement metrics for continuous improvement • Collaborate with sales and product teams to ensure alignment on customer strategies

Requirements

• 5+ years of experience in customer marketing or account-based marketing, preferably within the K-12 education market • Bachelor’s degree in business, marketing, or a related field is desired • Experience with revenue intelligence platforms (e.g., 6sense) • Strong communication skills, with the ability to foster deep relationships with internal teams and customers alike • Demonstrated success in developing customer engagement strategies that drive retention and loyalty • Ability to manage cross-sell and upsell programs, including collaborating with sales teams on execution • Excellent project management skills with the ability to handle multiple campaigns simultaneously • Experience with customer events and advocacy programs, from ideation through execution • Data-driven mindset, with the ability to track, analyze, and report on key performance indicators • A self-starter with the ability to thrive in a fast-paced, dynamic environment

Benefits

• This position is eligible to participate in the annual incentive plan • Information on benefits offered is available here.