November 23
• About Rocket Lawyer: We believe everyone deserves access to affordable and simple legal services. Founded in 2008, Rocket Lawyer is the largest and most widely used online legal service platform in the world. • About the Role: Rocket Lawyer’s existing Paid Digital program is poised for growth and we are seeking an experienced Senior Paid Digital Marketing Manager to shape, build, and grow our paid digital program across paid media channels. • Responsibilities: Manage strategy, budgets, campaign execution, measurement & optimization, and cross-functional collaboration to drive growth at Rocket Lawyer.
• 7+ years of hands-on marketing experience, in which 3-5 years of experience should directly be managing paid digital channels, including paid social, CTV, programmatic, and video advertising • SaaS business preferred • Bachelor’s degree in Marketing, Business, or a related field • Proven track record of success in paid digital, paid media, growth marketing, emerging channels, or similar • Understanding of media measurement methodologies (MTA, MMM, MMT) and the ability to turn data insights into effective campaign optimizations • Detail-oriented, with excellent organizational, project, and time management skills to balance multiple priorities and deliver high-quality results on schedule • Data-driven, analytical mindset with a good understanding of Marketing KPIs and familiarity with Google Sheets or Excel • Detailed, analytical, strategic, and customer-focused • A self-starter who thrives in a fast-paced environment and can roll up his/her sleeves to build best-in-class marketing practices • Deep familiarity with all performance metrics including CPA, CPL, CPC, LTV, and ROAS • Ability to learn quickly • Excellent verbal and written communication skills, with a demonstrated ability to work effectively across teams
• Comprehensive health plans (including Medical, Dental and Vision insurance for full-time employees) • Unlimited PTO • Competitive salary packages • Life insurance • Disability benefits • Supplemental Optional Life Insurance Benefits • FSA Options Optional • HSA with Company Match • 401k program with Company Match • Fertility Assistance and Planning options • Wellhub & ClassPass fitness platforms • Comprehensive Pet Insurance options • Financial Wellbeing & Student Loan Program access • Access to additional Mental Health & Wellbeing resources • Pre-tax Commuter/Transit Benefits • Free Rocket Lawyer account with online access to an extensive legal documents library and brilliant licensed attorneys at discounted rates
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