Senior Demand Generation Manager

September 22

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Description

•Own all aspects of the paid advertising strategy by creating, launching and analyzing paid advertising campaigns to create and capture demand. •Identify, test and implement strategies to optimize and convert website traffic. •Manage all existing third-party sponsorships while seeking new ways to create demand through cybersecurity publications and communities. •Test new marketing strategies and ideas to create and capture demand through advertising, direct mail, outbound and more. •Use data and analytics to measure, improve and share demand generation program results with stakeholders on a regular basis. •Work closely with the Brand & Creative Manager to seek and provide copywriting and design feedback

Requirements

•5+ years of experience in a demand generation, growth or digital marketing role •Demonstrated experience implementing and managing paid advertising campaigns •Proficiency with marketing tools such as HubSpot, Google Analytics, 6sense, Webflow •Strong analytical skills with the ability to interpret data and make data-driven decisions •Excellent project management, communication and collaboration skills (copywriting a plus)