Director - Cultural Insights

January 15

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Logo of Material

Material

Material is a company that focuses on enhancing customer experiences by integrating behavioral science, data, design, and technology. They apply a systems-thinking approach to understand customer ecosystems, which involves interconnectedness, influences, interactions, and relationships. Material provides services that include customer feedback gathering, data modernization, brand design, and cloud engineering to support digital transformation. The company aims to redefine human-centric strategies to foster engagement and growth for leading global brands.

brand strategy β€’ digital marketing agency β€’ digital marketing company β€’ market segmentation β€’ advertising

Description

β€’ Seek a Director that acts as a key pillar to the growth of the Cultural Insights team β€’ Collaborate across multiple methodologies and project teams β€’ Lead multiple projects and streamline processes β€’ Oversee synthesis of trend and semiotic learning β€’ Lead interviews with experts and cultural influencers β€’ Translate broad cultural data into strategic storytelling β€’ Contribute to thought leadership and building out the Cultural Insights practice

Requirements

β€’ 8+ years of professional experience leading Cultural Insights project work β€’ Expertise in deep-dive trend work and commercial semiotic analysis β€’ Strong client facilitation and partnership skills β€’ Experience using cultural insights or semiotics to enrich qualitative and quantitative workstreams β€’ Ability to succinctly represent key insights and create actionable frameworks β€’ Comfort with ambiguity and tackling complex challenges β€’ Experience applying CI in the context of Design, innovation β€’ Collaboration with colleagues from diverse backgrounds

Benefits

β€’ Medical, Dental, Vision, Life, Disability and FSA β€’ Flexible & synchronous time off β€’ 12 weeks of paid parental leave β€’ 401K match, financial wellness sessions

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