Director - Social and Digital Strategy

November 27, 2024

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brand strategy • digital marketing agency • digital marketing company • market segmentation • advertising

1001 - 5000 employees

🤝 B2B

🏢 Enterprise

☁️ SaaS

Description

• Lead and grow social and digital teams. • Design and lead social media and cross-channel projects. • Partner with account leads directly with clients. • Implement strategies that integrate social and paid media efforts. • Leverage knowledge of paid social media trends and technologies. • Enhance agency social media and community engagement capabilities. • Identify optimal platforms for campaign execution. • Utilize data-driven insights for strategic decisions. • Present confidently to energize client teams. • Manage a team of strategists and campaign creators. • Support business development efforts; lead channel pitch strategies. • Passion for tracking social media platform updates.

Requirements

• 10+ years in social strategy roles, with extensive experience in developing and executing multi-platform paid, owned, and shared social media programs. • Ability to leverage consumer insights, platform performance, and social media trends to develop effective strategies and plans. • Proven experience in integrating social media and paid media strategies to create cohesive marketing programs. • Demonstrated expertise in managing and optimizing paid social media campaigns to achieve client goals. • Willingness to be deeply involved in the work of assigned accounts, ensuring strategic initiatives are executed effectively. • Proven experience managing direct reports and cross-functional teams across multiple clients. • In-depth knowledge of strategic social planning, community management, advocacy, influencer strategy, channels, publishing, and creative best practices. • Familiarity with social and media analytics, insights, and reporting for program optimization. • Established relationships with social marketing platforms and vendors; recognized as a subject matter expert in the social and paid media landscape. • Exceptional organizational and communication skills to maintain brand integrity and engage with a broad user base. • Actively engaged in social media with a solid understanding of community dynamics and interaction.

Benefits

• A work environment that works best for you. • Flexible & synchronous time off. • 12 weeks of paid parental leave. • 401K match, as well as periodic financial wellness and planning sessions throughout the year.