Senior Lifecycle Marketing Manager

February 27

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Maxio

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Maxio is a billing and financial reporting software designed to simplify recurring billing, streamline subscription management, ensure compliance, and provide critical financial insights for B2B SaaS and other recurring revenue businesses. The platform supports usage-based pricing models, offers automated revenue recognition, and allows seamless integration with various CRM and financial systems. Maxio empowers businesses to maximize their recurring revenue through effective management of their billing processes and helps optimize financial operations.

201 - 500 employees

Founded 2009

🤝 B2B

☁️ SaaS

💳 Fintech

📋 Description

• Develop and execute lifecycle marketing strategies that increase customer engagement, satisfaction, and revenue • Create compelling and targeting messaging across various channels to communicate product updates, company news, and educational content • Collaborate with cross-functional teams, including product, sales, customer success, and marketing to develop and execute integrated marketing campaigns • Develop a deep understanding of our customers, market, category, and the problems we solve • Collaborate with product managers to develop compelling positioning and messaging that resonates with target audiences and differentiates Maxio in the market • Work with the broader marketing team to brainstorm customer-specific activations that align with campaigns • Monitor and analyze campaign performance to optimize results and ROI

🎯 Requirements

• 5+ years of experience leading full funnel lifecycle initiatives, product marketing, or customer marketing for SMB SaaS product • Strong understanding of customer behavior and segmentation • Proficiency or willingness to learn how to use our internal tech stack Google workspace Slack Salesforce • Basic understanding of or willingness to learn the lingo of more technical buyer personas — finance, accounting, engineering • Demonstrated ability to work cross functionally and collaborate with other teams, departments, and individuals • Demonstrated time management and prioritization skills • Demonstrated ability to work in a fast-paced environment and be adaptable to change • Exceptional writing skills; ability to digest information and turn it into compelling content • Analytical and results-driven; ability to assess data to inform recommendations • Self-starter with the ability to execute with limited supervision • Finance/accounting background

🏖️ Benefits

• Health, dental, and vision insurance plans • Medical and dependent care flexible spending accounts • Paid monthly mental healthcare access with Headspace • Open PTO - we like to keep this simple...making time for life is important! • 13 paid standard holidays each year - Including a company-wide Winter Break • 401(k) savings plan with company match! • Macbook Laptop • Paid Parental Leave • A collaborative, entrepreneurial learning environment with a proven playbook