VP of Marketing

February 28

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Max Retail

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Max Retail is a company that provides a solution for retailers to sell their excess inventory with ease. By utilizing Max Retail, retailers can list their leftover inventory across over 20 e-commerce sites, reaching a vast audience of over 400 million shoppers. The platform allows retailers to recover their wholesale costs on past season inventory without the hassle of heavy markdowns, returns, or complicated logistics. With features like pre-paid shipping labels and no customer returns, Max Retail streamlines the process of managing unsold inventory and improves cash flow for its users.

wholesale • retail • logistics • saas • marketplace

11 - 50 employees

🛍️ eCommerce

🛒 Retail

🏪 Marketplace

📋 Description

• Max Retail is a secure online marketplace connecting over 2,000 independent retailers to efficiently sell their excess inventory. • Our platform leverages a vast network of online and offline retailers, empowering sellers to convert unsold goods into revenue streams. • With Max Retail, sellers can enhance their sell-through rates and access new customer segments for increased market reach. • We are seeking a highly experienced and strategic VP of Marketing to play a key role in driving revenue growth and shaping our brand presence across B2B marketplaces and D2C e-commerce channels. • You will be responsible for developing and executing data-driven marketing campaigns to acquire new customers, retain existing sellers, and maximize customer lifetime value. • You will have a deep understanding of both performance and product marketing, with proven experience in B2B and D2C environments. • This role requires a highly analytical and results-oriented individual who can contribute to the success of our marketing team and the overall growth of the company. • A key focus of this role will be to position our B2B brand as a true technology company for retail companies, and build a captivating D2C brand for our owned sales channels.

🎯 Requirements

• Bachelor's degree in Marketing, Business, or a related field. • 10+ years of relevant experience in performance marketing and product marketing, with a proven track record of success in both B2B marketplaces and D2C e-commerce. • 5+ years managing high performing teams • Deep understanding of performance marketing channels and tactics, including paid search, social media advertising, display advertising, and email marketing. • Solid understanding of product marketing principles and strategies for driving product adoption and engagement. • Strong analytical and data interpretation skills, with experience in using marketing analytics tools and platforms. • Proficiency in A/B testing methodologies and campaign optimization techniques. • Excellent communication, collaboration, and presentation skills. • Ability to work independently and as part of a team in a fast-paced, high-growth environment. • Passion for marketing innovation and a desire to contribute to the success of a dynamic company.