Marketing Lead
March 15
Description
• Understand MDCalc’s unique value proposition • Develop and execute comprehensive marketing plans and strategies to promote our advertising services to life science companies • Collaborate with leadership to set marketing goals and KPIs • Create compelling marketing content, including brochures, presentations, case studies, and whitepapers • Develop and maintain a library of marketing collateral that supports the sales team's efforts • Plan and execute digital marketing campaigns, including email marketing, social media advertising, and content marketing • Identify relevant industry events and conferences and plan our participation and presence • Implement lead generation strategies to identify and nurture potential life science advertising clients • Use market insights to inform marketing strategies
Requirements
• 8+ years of marketing experience • BA/BS degree preferred; MBA is a plus • Proven experience in marketing, preferably in healthcare publishing or life science advertising • Strong understanding of the life science industry and advertising trends • Excellent communication, copywriting, and content creation skills • Proficiency in digital marketing tools and platforms • Data-driven decision-making and analytical abilities • Creative thinking and problem-solving skills • Ability to work collaboratively with cross-functional teams
Benefits
• Ability to make a true difference in medicine: MDCalc is the most broadly used medical reference by physicians, used by 65% of US attending doctors weekly • Dynamic, virtual, work from anywhere environment while providing unique experiences every day • A culture of fun and motivated team members that believe in a greater mission here at MDCalc
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