Digital Marketing Manager

December 6

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MezTal

WebsiteLinkedInAll Job Openings

1 - 10 employees

🎯 Recruitment

👥 HR Tech

🤝 B2B

Description

• At Meztal, we partner with clients to empower their teams and deliver meaningful experiences. • Demand Generation: Develop and execute demand generation strategies that drive qualified leads and revenue growth. • Use multi-channel approaches including email marketing, social media, PPC, SEO, and content marketing. • Integrated Campaign Strategy & Execution: Create and manage multi-channel digital campaigns that are integrated with offline campaigns. • Consulting with internal business partners, prospective residents, and agency to create digital experiences that drive action. • Collaborate with the marketing team to produce compelling content and targeted initiatives. • Strategy: Craft and implement a comprehensive social media strategy to increase brand visibility • Web Development: Develop and host responsive web applications optimized for SEO, localization and personalization using modern development languages and hosting/CDN platforms. • Manage platforms such as Facebook, Instagram, TikTok, Reddit, and YouTube, while staying current on social media trends • Monitor and respond to client reviews across platforms like Google Business Profile • Develop campaigns to boost online ratings and Net Promoter Scores (NPS) • Assist in developing brand materials, including graphics, blog posts, articles, and other content for digital channels. • Ensure consistency across all platforms, including website optimization. • Build and maintain engaging email campaigns; establish domain warm-up and oversee deliverability. • Utilize marketing automation tools to architect and build event-triggered workflows across multiple mediums, craft personalization at scale, and implement AI/Bot automation. • Work with Apply basic cybersecurity best practices to protect customer data and ensure compliance with regulations like CCPA.

Requirements

• Bachelor’s degree in web development, Marketing, or a related field • Minimum 6 years of digital marketing experience, preferably in B2C lead generation for high consideration products/services. • Web Development: Proficiency in using HTML, CSS, JavaScript, SSJS, Python, PHP, REST/JSON API clients. • Knowledge of WordPress or similar hosting platforms and Content Delivery Networks (CDN) like CloudFront is essential. • Proficiency in visualization tools like Power BI, or Google Data Studio for creating dashboards and visualizing marketing data. • Experience with Customer Relationship Management (CRM) systems like Salesforce, Sherpa or Hubspot for managing customer data and marketing automation. • Proficiency in utilizing marketing automation tools such as HubSpot Marketing Hub, ActiveCampaign, or Marketo to build event-triggered workflows across multiple mediums. • Experience in crafting personalization at scale and implementing AI/Bot automation using tools like IBM Watson and Salesforce Einstein. • Systems integration experience with hands on experience setting up integrations using APIs and web services. • UX Design: Responsive design, material design, accessibility, journey mapping, and CRO experience • Prior experience managing digital marketing for multiple brands simultaneously preferred. • Proven ability to develop and manage digital campaigns, define and track KPIs and measure and communicate outcomes relative to business objectives. • Strong understanding of SEO, PPC, email marketing, social media, and content marketing as well as attribution models • Proficiency with marketing analytics tools like Google Analytics, Postmaster Tools, MX Toolbox, and SEMRush

Benefits

• Christmas Bonus: 30 days, to be paid in December. • Major Medical Expense Insurance: Coverage up to $20,000,000.00 MXN. • Minor Medical Insurance: VRIM membership with special discounts on doctor’s appointments and accident reimbursements. • Dental Insurance: Always smile with confidence! • Life Insurance: (Death and MXN Disability) • Vacation Days: 12 vacation days in accordance with Federal Labor Law, with prior approval from your manager. + Floating Holidays: 3 floating holidays in addition to the 7 official holidays in Mexico. • Cell Phone Reimbursement & Transportation Subsidy. • Hybrid Scheme: Enjoy the best of both worlds, remote and in-office work. Multicultural Exposure: Work with operations within Mexico and United Satates. • MezTal Internal Events: Strike a healthy balance between your professional and personal goals. • Exclusive Discounts: Benefits with different companies for being part of MezTal. • Academic Agreements: Access to national universities and language schools. • Ongoing learning opportunities and a focus on personal and professional growth. • Collaborative and dynamic team with a strong emphasis on innovation and creativity. • Hybrid work model, offering flexibility while maintaining strong team collaboration.