Marketing Copywriter
Yesterday
Description
• Writing short-and long-form copy to optimize all steps of the funnel (ads, email, landing pages, PDPs) • Generate engaging and on-brand copy for various marketing channels, including website, email campaigns, social media, and advertising materials for both our online education and CPG business • From crafting product descriptions and social media ads (especially Tiktok, Meta and Youtube) to developing email marketing campaigns and copy for packaging, you'll have the opportunity to showcase your creativity and passion for writing while helping us connect with our audience on a deeper level • Craft compelling product narratives and descriptions that highlight the features, benefits, and efficacy behind our products • Help brief in paid ad concepts to drive new customer acquisition • Ensure consistent messaging and tone of voice across brand communications, help evolve established brand voice as necessary
Requirements
• 4+ years of experience as a copywriter in an agency or D2C brand, experience with supplements preferred • Exceptional writing skills, with the ability to craft persuasive and compelling copy that drives action and engagement • Proven track record driving business results through CRO and copy and/or ad copy that performs on social media (Meta, Tiktok) • Ability to thrive in a fast-paced environment and manage multiple projects simultaneously • Strong understanding of brand voice, tone, and storytelling principles • Excellent communication and collaboration skills, with a proactive and solutions-oriented mindset • Available digital portfolio or work samples
Benefits
• Remote work (when not meeting with clients in person) • Health insurance • Dental Insurance • Vision Insurance • Life Insurance • FSA Eligibility • 401K Retirement Plan (optional) • Access to all mindbodygreen classes • Generous discount on mindbodygreen supplements and personal care • Flexible Paid Time Off • Paid Holidays • Maternity / Paternity Leave
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