Digital Marketing Manager

October 9

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Motorola Solutions

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Public Safety • Enterprise Security • Two-way Radios • Radios • Land Mobile Radios (LMR)

10,000+

Description

• We're looking for a results-driven Digital Marketing Manager to join our team. • This role will focus on generating demand across our DRN, MVTRAC, and SCM brands. • This position will be instrumental in developing and implementing lead-generation strategies that align with our sales goals and overall business objectives. • Establish and nurture partnerships with national and state associations, media outlets, and subject matter experts to expand our reach and influence. • Develop and execute demand-generation strategies to drive leads and grow the sales pipeline across digital and traditional channels. • Create and manage integrated marketing campaigns across various channels including email, social media, content marketing, PPC, SEO, and events. • Analyze and report on campaign performance, providing actionable insights to optimize future initiatives. • Enhance marketing funnels to improve conversion rates and drive revenue growth. • Collaborate closely with the sales team to align on goals, ensuring seamless execution and achievement of business objectives. • Manage assigned budgets effectively, ensuring resources are allocated efficiently to maximize impact.

Requirements

• Bachelor's degree in marketing, business, or a related field • Experience in the financial services technology or automotive recovery sectors a plus • 3+ years of experience in demand generation, digital marketing, or a similar role • Google Ads certification • Proven experience with marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM systems (e.g., Salesforce) • Strong analytical skills and experience with marketing analytics tools (e.g., Google Analytics, Tableau) • Experience with ABM (Account-Based Marketing) strategies and tools a plus • Knowledge of SEO, PPC, and content marketing best practices • Certification in Google Ads, Salesforce, or similar platforms • Occasional travel for industry events, conferences, or team meetings

Benefits

• Incentive Bonus Plans • Medical, Dental, Vision benefits • 401K with Company Match • 10 Paid Holidays • Generous Paid Time Off Packages • Employee Stock Purchase Plan • Paid Parental & Family Leave • and more!