Digital Campaign Manager

October 8

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Mass Cytometry • Tissue Imaging • NGS Library Prep • Genotyping • Gene Expression

501 - 1000

Description

• Define and deploy campaign strategy for a specific product line. • Work with product and web team to update the website content as needed, including text & image changes, new pages (and/or landing pages), and effective calls to action. • Create and optimize digital ads to target various life science/biotech personas, utilizing Google Ads, LinkedIn, partner display ads etc. • Frequently audit and optimize SEO/SEM performance. • Provide digital channel support for the launch of new products and services. • Utilize analytical tools and revenue reporting data to guide sound marketing decisions to meet or exceed financial and marketing performance objectives. • Interact with varying levels of leadership to report on progress and escalate challenges. • Interact with product leads to execute downstream marketing tactics. • Hold alignment between corporate, portfolio, and services/technology level messaging for clear market communication.

Requirements

• 5 plus years of marketing and digital marketing experience. • Experience with global, multi-channel digital marketing supporting large life science portfolios • Ability to manage digital assets and implement digital best practices to boost external optics within the life science/biotech industry