Product Marketing Lead

June 3, 2024

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Mudflap

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Mudflap is a company that seems to have provided a text filled with repetitive words and characters, which does not reveal their business activities or sector focus. Without further context, it is difficult to ascertain the exact nature of the company's offerings or industry alignment.

Trucking • Logistics • Trucking Technology

11 - 50 employees

💰 $50M Series B on 2022-08

📋 Description

• Drive collaboration across functions (marketing, product, sales, operations, etc.) towards growing the adoption of Mudflap products and features • Develop customer and competitive insights, positioning and messaging, persona development, GTM planning, and sales enablement • Ensure cross-functional readiness for rollouts by equipping Mudflap teams with customer-facing information and collateral • Structure the product brand architecture to help align a growing portfolio • Ensure that our customer-facing communications are always up-to-date with the most relevant product positioning and messaging • Own competitive tracking to ensure Mudflap is well-positioned and differentiated in the market • Inspire and generate excitement for the products across multiple mediums

🎯 Requirements

• 8+ years of hands-on experience in product marketing, at least 3 of which should be at a high-growth technology company • Experience marketing to prosumers and SMB customers • A proven track record working with cross-functional teams and developing rapport across product, marketing, sales, operations, and support • Deep customer and competitive insights experience. You can gather quantitative and qualitative data to inform the insights that drive your product marketing recommendations • Hands-on ability to create a range of marketing assets including on-message product explainers, demo videos, sales pitch-decks, etc. • Proven track record of exceptional performance in a fast-paced environment and organizational skills to manage multiple projects with tight deadlines • Superb attention to detail. Able to communicate impeccably, verbally and in writing

🏖️ Benefits

• A remote-first company focused on hiring the best talent • A committed team on a mission to change a massive industry for the better • A high bar for quality and commitment to self-improvement • An open mind to new ideas and methodologies • Competitive salary and benefit options • Opportunities and support for major career growth