MyFitnessPal
MyFitnessPal is a leading nutrition and fitness tracking application designed to help users reach their health and fitness goals. It offers an all-in-one solution for tracking food intake, exercise, and calories. With over 18 million foods in its database, MyFitnessPal allows users to track calories, macros, micronutrients, and more. The app integrates with many fitness devices to sync workouts, weight, and other health metrics. MyFitnessPal's personalized nutrition insights guide users towards building sustainable healthy habits. Available in both a free and premium version, it is praised for its user-friendly interface and effectiveness in helping users achieve weight loss and fitness objectives.
Nutrition • Fitness • Health • Weight Loss • Wellness
Senior Product Marketing Manager
April 9
🇺🇸 United States – Remote
💵 $130k - $160k / year
⏰ Full Time
🟠 Senior
🎁 Product Marketing
🦅 H1B Visa Sponsor
MyFitnessPal
MyFitnessPal is a leading nutrition and fitness tracking application designed to help users reach their health and fitness goals. It offers an all-in-one solution for tracking food intake, exercise, and calories. With over 18 million foods in its database, MyFitnessPal allows users to track calories, macros, micronutrients, and more. The app integrates with many fitness devices to sync workouts, weight, and other health metrics. MyFitnessPal's personalized nutrition insights guide users towards building sustainable healthy habits. Available in both a free and premium version, it is praised for its user-friendly interface and effectiveness in helping users achieve weight loss and fitness objectives.
Nutrition • Fitness • Health • Weight Loss • Wellness
📋 Description
• Love Health & Wellness? Join MyFitnessPal • Collaborate with business units to drive marketing strategies • Develop go-to-market strategies and messaging • Conduct market research and competitive analysis • Develop marketing campaigns from inception to launch • Work closely with product teams to shape the roadmap • Ensure effective positioning and customer engagement
🎯 Requirements
• 4-6 years of experience in product marketing • Strong communication skills, especially with writing clear GTM strategies & briefs • Balanced left- and right-brain marketer • Exceptional problem solving and analytical skills • Results-oriented with an exceptional track record • Experience with Freemium products and pricing projects • Experience in conducting qualitative and quantitative research • Positive attitude towards tackling problems
🏖️ Benefits
• Healthcare • Parental planning • Mental health benefits • Annual performance bonus • 401(k) plan and match • Responsible time off • Monthly wellness and technology allowances • Paid maternity and paternity leave • Volunteer days off • Mentorship program • Access to MyFitnessPal Premium • Competitive medical, dental and vision benefits • Retirement savings program
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