Director of Conversion Rate Optimization, CRO

3 days ago

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Description

• We’re Freebird, a fast-growing, direct-response men’s grooming brand, and we’re on a mission to take our testing and optimization to the next level. • We’re looking for a Director of CRO to take full ownership of our testing roadmap, manage our backlog, and develop a scalable system for experimentation that drives significant improvements in our website KPIs. • In this role, you’ll work closely with our CEO and COO to prioritize high-impact tests and lead a fast-paced experimentation process. • With the support of our talented designer and developer, you’ll drive rapid test implementation and help build a world-class CRO team over time. • Your focus will be on improving the user experience and driving measurable growth in conversion rates, AOV, and overall website performance. • If you thrive in a lean, results-driven environment where no test is too big or too small, and you’re excited about making a major impact on a high-growth brand, this is the role for you.

Requirements

• 5+ years of experience in eCommerce conversion rate optimization (CRO) with a track record of improving conversion rates, AOV, and site performance. • Strong experience running CRO programs for eCommerce brands, preferably on Shopify Plus and subscription-based businesses. • Expertise in using testing tools like Convert.com, Optimizely, or VWO to manage A/B and multivariate testing. • Ability to ensure clean, accurate data by setting up proper event tracking and using product analytics tools effectively. • Strong skills in interpreting data insights to drive impactful tests and optimizations. • Experience working with designers to provide feedback and improve user experience, design, and usability while focusing on key performance metrics. • Proven ability to lead and mentor a team, building a scalable CRO process and fostering a culture of continuous experimentation. • Familiarity with direct-response marketing and optimizing landing pages and funnels for high-traffic eCommerce sites. • Excellent collaboration skills, working closely with design, development, and marketing teams to execute tests efficiently in a fast-paced environment.

Benefits

• Impact: Be part of a small, nimble team where your contributions will directly influence the success of the business. • Innovation: Work in an environment where no idea is too crazy, and every experiment has the potential to drive significant results. • Growth: Join us at a pivotal time as we scale our product offerings globally, with countless opportunities for professional development. • Ownership: Lead and shape our CRO strategy with the autonomy and resources necessary to succeed. • Fully Remote Flexibility: Work from wherever you thrive best, with the freedom to choose your own location. • Comprehensive Medical Benefits: Your well-being is our priority, with premium medical plans designed to support your health. • Competitive Compensation & Bonuses: Enjoy a competitive salary paired with performance bonuses that reward your contributions to our shared success. • 401(k) with Company Match: Plan for your future with our 401(k) program, which includes a generous company match to help grow your retirement savings. • Unlimited PTO: Take the time you need with our flexible, unlimited paid time off, allowing you to find balance in work and life. • Opportunities for Growth: Elevate your career as part of a dynamic brand that fosters upward mobility. • Join Us on Our Journey: Be an integral part of a fast-growing company, shaping its success and trajectory.