Senior Marketing Manager - Subscriptions

February 16

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Native Instruments

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Native Instruments is a company that specializes in creating software and hardware for music production, performance, and DJing. They are well-known for their products like KOMPLETE, which offers a wide range of instruments and effects, as well as their digital DJing software, Traktor. Native Instruments provides tools that cater to both amateur and professional musicians, enabling them to produce and perform music with high-quality sounds and effects.

Music Software and Hardware • digital services • innovative technology • music production • music performance

201 - 500 employees

Founded 1996

🥽 AR/VR

💰 Private Equity Round on 2017-10

📋 Description

• Develop and execute subscriptions strategy and action plans: Define and implement data-driven actions to fuel business growth through new customer acquisition (NCA), conversion, increased average revenue per user (ARPU), customer lifetime value (CLTV), winback rate and reduce churn across all subscription offerings and tiers. Drive growth and revenue identifying new opportunities for product development, pricing, promotions, channels etc. through insightful data analysis and considered market research. • Lead subscriber lifecycle marketing: Define the GTM and lifecycle management for all subscriptions and work hand in hand with the Senior Lifecycle Manager to develop and execute targeted campaigns across the entire customer lifecycle, including onboarding, engagement, retention, and reactivation. Manage projects from concept to execution, ensuring that best practices are implemented consistently. • Conduct data analysis and testing: Continuously analyze performance data, category trends, consumer and user behavior, and track key metrics to optimize conversions, product offerings and campaigns, and improve appeal to customers as well as ROI. • Optimize payments: Use your familiarity with best-in-class payments processes to collaborate closely with the IT Engineering and Payments teams to streamline payment processes and optimize recurring payments. • Take accountability for core KPIs: Closely monitor and report weekly on agreed KPIs, including NCA, conversions, ARPU, CLTV, churn rates/volumes/mix, winback rates, proactively optimising as needed, identifying new opportunities and responding to any risks to business targets. • Lead cross-functional collaboration: Work closely with Product, Growth (Ecom, CRM, Email), Creative, Data Analytics, IT Engineering and Payments teams in particular to foster long-term customer loyalty through seamless integration and alignment across all customer touchpoints. Use your solid subscriptions experience to effectively influence and upskill leaders and other stakeholders to drive positive change in engagement and membership strategies. • Stay up-to-date on industry developments and trends: Stay abreast of the latest trends in subscription marketing, customer experience, and digital marketing technologies.

🎯 Requirements

• Essential: 5+ years of experience in subscription marketing in the music technology industry, developing and delivering strategic direction, product offerings and marketing programmes to drive consistent and sustainable long-term business growth. • Proven track record of success in driving subscriber growth and revenue. • Experience conducting market research and implementing pricing and promotional strategies, including price elasticity testing. • You are an analytical thinker with the ability to analyze data, draw insights, and make timely data-driven decisions. • Your project management and organizational skills help you manage multiple projects simultaneously and execute with excellence. • Experience with CRM platforms, marketing automation tools, data analytics tools and payments processing systems. • Excellent communication, interpersonal, and presentation skills. • Highly motivated and driven to excel, with a strong desire to innovate, exceed expectations and cultivate a far-reaching influence across the organization, championing the subscriptions business.

🏖️ Benefits

• Remote First: We offer a range of options that allow you to work in a way that suits your lifestyle, either at one of our workspaces, a hybrid arrangement, or fully remote. • Shared workspace in London: Landmark Spaces • Workation: Work remotely anywhere in the world for up to 4 weeks per year • Flexible work model from one of our entity locations • Trust-based working hours • Holidays: 25 days paid holiday per year which increases with tenure • Healthcare: Public health care with NHS supplemented with Simply Health. This involves contributions for dental and optical healthcare, for example • Pension: Employees can choose an auto enrolment scheme or can bring their own SIPP with them • Free software downloads and reduced prices on hardware • Employee Assistance Program for your well-being