Email Operations Specialist

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NativePath

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Description

• Execute day-to-day operational tasks to support email marketing programs • Proposing email strategies, optimizations, and campaigns that drive earnings and increase KPIs • Contributing analyses, insights, recommendations, and experiments that drive substantial improvement to email performance, LTV, and customer engagement • Track key engagement metrics (deliverability, opens, clicks, unsubscribes) and report on email campaign results, highlighting successes, trends and opportunities • Optimize campaign details such as subject lines and other creative content • Analyze and report data on prior campaigns and provide ideas and recommendations for future optimization • Build, schedule, and optimize daily email campaigns, lifecycle flow campaigns, customer journeys, re-targeting, etc. in collaboration with managers, designers, and other colleagues • Collaborate with managers and colleagues to create and implement test hypotheses and strategies, including customer segmentation, A/B multivariate testing, etc • Help with creation and management of campaigns across complementary channels, including mobile push, SMS, and social media • Support the segmentation strategy, cadence, sequencing and dynamic content rule/logic for all email efforts. • Develop list segmentations and ensure data extracts for email deployments are accurate. • Test and QA all email deployments regularly.

Requirements

• 2-3 years experience in email marketing • Ability to set up & analyze results of campaigns, flows, and A/B testing • Knowledge of integrations and dynamic content • Platform experience with Klaviyo, CheckoutChamp, PostScript is a plus • SMS Program experience/certifications a Plus • Ability to effectively prioritize the most impactful and important work • Careful attention to detail without sacrificing deadlines; the right candidate will be able to juggle several, sometimes conflicting deadlines

Benefits

• Free NativePath products each month because our employee’s well-being is always top of mind. • PTO and 8 paid holidays to recharge your batteries and be your best self. • Competitive benefits package, including health, dental, vision, and more. • Access our 401K program to help secure your future as you grow with NativePath. • Multi-level coaching and mentoring programs to expand your knowledge, skills, and perspectives. • All-company events at incredible locations to bond with your colleagues (and have a little fun)