Ad Operations Specialist

4 days ago

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TechnologyAdvice

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Software Reviews • Demand Generation • Online Marketing • Content Syndication • B2B Lead Generation

201 - 500

Description

• TechnologyAdvice is looking for a highly motivated Ad Operations Specialist. • Responsible for managing ad campaign delivery and supporting all aspects of digital advertising. • Support the business's editorial and revenue goals by managing campaign performance and prioritizing user experience. • Oversee the implementation and execution of all advertising program processes, using Google Ad Manager, other DSPs, Salesforce, and other tools as needed. • Work with other members of AdOps to provide inventory capacity and campaign optimization recommendations. • Follow all AdOps workflows and processes, ensuring internal systems and tools are updated and responded to efficiently. • Set up & deliver campaign reports to summarize results to both internal and external stakeholders. • Assist with ad server migrations/implementations and other technical needs. • Work with Engineering to troubleshoot ad-tech related issues for clients and websites. • Stay up-to-date with the latest advertising technology and products.

Requirements

• 2 years experience in an ad operations role for a digital publisher • Strong experience using ad servers like Google Ad Manager and programmatic DSPs • Experience implementing and verifying 3rd party tags & trackers • Experience navigating and collaborating via CRM tools like Salesforce • Comprehensive knowledge of ad serving, rich media, and ad tracking tools • Excellent time management, planning, and collaboration skills • Outstanding communication and relationship-building skills • High level of initiative, self-direction, and accountability • Analytically adept and comfortable working with data • Ability to learn new technologies and concepts quickly • Strong quality assurance skills • Agile professional who excels in a fast-paced environment and thrives on continuously pivoting strategies to drive business needs forward

Benefits

• Flexible schedule with remote, hybrid and on-site options • Comprehensive medical, dental and vision insurance • 401K with company matching • Flexible paid time off • Paid maternity and paternity leave • Pet insurance for your furry family members and co-workers • Wellness perks that include the Headspace App and monthly fitness reimbursements • Ongoing career development opportunities, mentorship program, bucket list benefit, and more • In-office snacks, beverages, catered meals, and even some ping pong