Lead Paid Social Media Content Creator

November 10

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Neilson Financial Services

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Life Insurance • Over 50 Life Insurance • Guaranteed Life Insurance • Family Life Insurance • Financial Services

501 - 1000

Description

• Lead, mentor, and inspire the Paid social media content creators. • Use AI-powered tools to efficiently produce high-volume content. • Continuously push the boundaries of creative innovation. • Stay at the forefront of social media trends. • Suggest testing various content formats and creative concepts. • Ensure all creative outputs are optimized for various platforms. • Ensure that the content created is rooted in direct response principles. • Work closely with the lead generation director and marketing leaders. • Maintain a balance between producing high-quality content and ensuring rapid execution.

Requirements

• 5+ years of experience in social media content creation, with at least 2 years in a leadership role. • A proven track record in direct response advertising for paid social is essential. • Strong experience in utilizing AI-driven tools to create, test, and scale content across multiple platforms efficiently. • Ability to lead a content team with a focus on creative innovation, performance optimization, and delivering tangible results. • Experience in analyzing content performance and applying data insights to creative output is essential. • A strong grasp of social media trends and best practices to continuously develop and lead the team in producing engaging and innovative content. • Proficiency in managing content creation for Facebook, Instagram, TikTok, and other key platforms, understanding platform-specific formats and audience engagement tactics. • Excellent leadership and mentorship skills, with the ability to inspire a team to achieve creative excellence. • Strong communication and collaboration skills for cross-departmental initiatives. • Deep understanding of direct response marketing, including customer acquisition strategies and the ability to create compelling calls to action that drive high engagement and conversions.