Digital Marketing Manager

4 days ago

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Nestify

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2014

☁️ SaaS

🤝 B2B

🏢 Enterprise

Description

• Lead the development and execution of data-driven and cost-efficient strategies to drive paid and organic user growth across various channels, including paid search, search engine optimization, and programmatic advertising • Optimize all facets of performance marketing, including bid strategy, landing page, ad creative and rotation, and audiences • Translate strategies into detailed budget and channel plans, working closely with Finance to update forecasts and report weekly, monthly, and quarterly actuals • Drive efficiency and performance through the use of data science and automation. • Partner with our Product team to optimize customer journey through rigorous testing and experimentation • Partner with the Finance, Data Science, and Analytics teams to develop a measurement stack to monitor and improve channel performance, enhance KPI tracking, conduct quantitative analyses to inform growth strategy, ensure accurate and timely reporting of campaign results, build a testing framework, evolve marketing attribution and incrementality, and measure customer LTV • Oversee relationships with vendors, partners, platform account managers, and other partners to test new service offerings, channels, and capabilities

Requirements

• 5+ years of paid marketing experience managing complex campaigns, million dollar budgets, and being accountable for a marketing channel P&L • 3+ years of management experience, with a track record of helping team members grow in their roles • Ability to recruit, grow, and develop excellent marketing talent • Exceptional analytical skills-ability to structure and parse qualitative and quantitative data, formulate and test hypotheses, synthesize findings, and draw insights and conclusions that you can translate into actionable recommendations • A strong problem-solving track record: ability to think through unique problems with no set guide and design and execute a path to a solution. You can transition effortlessly between big-picture strategy and tactical problem solving • Entrepreneurial-an ownership mentality and a bias towards action; you can build something out of nothing and have the ability to start projects with minimal oversight

Benefits

• Highly competitive aligned to qualifications and work experience; • Generous leave; • Fully remote;