Digital Marketing Manager
December 11
Description
• The Digital Marketing Manager will be key to our success in building awareness and generating demand for our imaging data management platform amongst our target audiences across healthcare and life sciences. • Responsible for developing and leading our digital marketing strategy to generate qualified leads and increase conversions through all digital channels including email, website, social media and advertising. • Flywheel is a growing organization where we value self-motivated, creative individuals who work well in a collaborative environment – constantly generating and sharing new ideas and solutions with the team. • Highly responsive to customer needs and strives to make a positive contribution to the biomedical and life sciences communities we serve.
Requirements
• 5+ years of experience in digital marketing utilizing martech platforms including Salesforce, Google Analytics and Wordpress. • At least 2 years of experience marketing tech products in healthcare/life sciences industry. • Strong understanding of digital marketing including search engine optimization, advertising campaigns, demand generation, and website conversion. • Deep experience with digital ad execution (LinkedIn, Google Ads, Facebook Ads) and Pardot/Salesforce. • Demonstrated success launching and managing cost-effective digital marketing campaigns and strategies with clear ROI-focused metrics. • Strong analytical capabilities with an understanding of KPIs. • BA/BS in Marketing, Business, or analytical concentration. • Ability to move quickly, prioritize multiple projects, problem solve on the fly and present new ideas.
Benefits
• Comprehensive benefits package • Encourages a balanced work life and home life
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