Digital Marketing Manager

3 days ago

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VUE Health

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Promotional Strategy • Marketing & Advertising • Pharmaceutical Marketing • Medical Communications • Hospital & Health System Marketing

11 - 50 employees

⚕️ Healthcare Insurance

☁️ SaaS

Description

• Plan and execute key digital marketing projects and initiatives, including SEO/SEM, marketing database, email, social media and display advertising campaigns • Design, build and maintain Vue Health’s social media presence • Measure and report performance analytics of all digital marketing campaigns, and assess against goals (ROI and KPIs) • Identify trends and insights, and optimize spend and performance based on the insights • Collaborate with internal teams to create websites, digital selling tools, and digital content/assets • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points • Evaluate emerging technologies. • Provide thought leadership and perspective for adoption where appropriate • Execute agency social and content program • Identify continuous learning/educational opportunities for teams • Identify workshops, webinars, etc. • Build out a regulatory playbook for all digital initiatives • Trend watching • Develop case studies and capabilities slides

Requirements

• BS/MS degree in marketing or a related field • Proven working experience in digital marketing • Demonstrated interest in leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate • Demonstrated interest in optimizing landing pages and user funnels • Demonstrated interest with A/B and multivariate experiments • Basic knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) • Demonstrated interest in setting up and optimizing Google Adwords campaigns • Working knowledge of HTML, CSS, and JavaScript development and constraints • Strong analytical skills and data-driven thinking • Up-to-date with the latest trends and best practices in online marketing and measurement