Digital Marketer - SEO/SEM

3 days ago

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Inbound Marketing (HubSpot Certified Partner) • Internet Marketing • Social Media Marketing • Blogging / Content creation • SEO (Search Engine Optimization)

2 - 10 employees

🤝 B2B

👥 B2C

Description

• You will be responsible for developing and implementing effective search engine optimization and marketing strategies. • You will analyze performance metrics, conduct keyword research, and optimize our website and campaigns to increase visibility, drive traffic, and improve conversions. • Your insights and expertise will play a crucial role in enhancing our clients’ digital footprint and achieving their marketing goals. • Create and execute comprehensive SEO strategies that align with business objectives, focusing on both on-page and off-page optimization. • Conduct thorough keyword research to identify high-value opportunities for content creation and campaign targeting. • Collaborate with the content team to optimize website copy, blog posts, and landing pages for search visibility. • Utilize analytics tools (e.g., Google Analytics, SEMrush) to track performance metrics, generate reports, and identify areas for improvement. • Plan, execute and manage paid search campaigns (Google Ads, Bing Ads) to maximize ROI and achieve campaign goals. • Keep up to date with the latest trends, algorithm updates, and best practices in SEO and SEM. • Work closely with cross-functional teams, including web development and design, to implement technical SEO improvements.

Requirements

• Proven experience in SEO and SEM strategies, with a track record of improving search rankings and driving traffic. • Proficiency in analytics tools (Google Analytics, SEMrush, Moz, etc.) and ad platforms (Google Ads, Bing Ads, Meta Ads). • Strong understanding of keyword research, link-building strategies, and content optimization. • Familiarity with HubSpot is a plus, but not required. • Excellent analytical skills, with the ability to interpret data and make data-driven decisions. • Strong communication and collaboration skills, with the ability to work effectively in a team environment. • Detail-oriented with strong organizational skills and the ability to manage multiple projects simultaneously.

Benefits

• Competitive benefits package. • Opportunities for professional development and growth. • A collaborative and supportive work environment. • Flexibility and work-life balance.