Senior Marketing Operations Manager

November 11

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Newfold Digital

WebsiteLinkedInAll Job Openings

websites • domains • hosting • online marketing • SEO

1001 - 5000

💰 Venture Round on 2021-01

Description

• Tech Stack Optimization: Evaluate and manage Yoast’s marketing technology stack, ensuring that all tools align with marketing goals. • Process Improvement: Prioritize key processes such as email automation, campaign tracking, and data integration for improvement. • Reporting and Metrics: Define and monitor essential metrics, such as campaign ROI, customer engagement rates, and operational efficiency. • Collaboration with Cross-functional Teams: Foster strong relationships with BI, data, and campaign teams to ensure aligned processes and reporting accuracy. • Marketing Operations Rhythm & Meetings: Establish a monthly marketing operating rhythm to support efficient workflows, data-driven evaluations, and structure monthly team meetings to ensure alignment, assess performance, and address priorities collaboratively.

Requirements

• Experience in Marketing Operations: 3-5 years in marketing operations, campaign management, or a related role within a tech environment, with 2-3 years in a leadership capacity. • Project and Process Management Skills: Proven ability to optimize processes, manage multiple projects, and ensure alignment across teams to meet strategic objectives. • Technical Proficiency with Marketing Tools: Experience with marketing automation platforms, CRM systems, and data integration tools, with the ability to identify, optimize, and troubleshoot stack elements for maximum efficiency. • Strong Analytical and Reporting Capabilities: Able to analyze performance metrics and identify actionable insights to inform and optimize strategies. • Excellent Communication and Stakeholder Management: Skilled in engaging cross-functional stakeholders, fostering collaboration, and maintaining clear, consistent communication. • Detail-Oriented and Proactive Problem Solver: Focused on improving workflows and solving issues before they become obstacles, adapting to changing needs with agility.