Field and Accounts-Based Marketing Manager

April 2

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Newsela

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Newsela is a fast-growing education technology startup with a single ambitious goal: Meaningful classroom learning for every student. We provide engaging, relevant instructional content for teachers that both educates and inspires. With nearly two million teachers signed up, Newsela is helping kids improve their reading skills in all 50 states and more than 150 countries. We seek passionate, creative employees with quick minds and warm hearts. If you believe that all students deserve a more rigorous, more personalized learning experience, please apply to join our team.

Education • K-12 Education • Instructional content

201 - 500 employees

Founded 2013

💰 $100M Series D on 2021-02

📋 Description

• Responsible for end-to-end strategy and execution of regional programs, ABM campaigns, and regional marketing events. • Partner closely with Marketing, Sales, and Customer Success team stakeholders to drive demand, growth, and engagement for Newsela. • Execute on a comprehensive field marketing plan to drive leads and accelerate sales opportunities aligned with Sales and Success teams. • Track ROI, engagement, and feedback to measure results, assess opportunities for improvement, and optimize future field marketing programs, events, and sponsorships. • Create and maintain relevant field marketing playbooks, including GTM plays, operating processes, and templates for customization. • Partner with Demand & Customer Marketing leads to implement engaging and effective messaging across campaign channels that can be tailored to regions and state-specific plays. • Partner with creative, content, channel and operational team members on content, campaign and channel effectiveness. • Partner with Sales on campaigns, follow-up strategies, enablement and lead management reporting.

🎯 Requirements

• 3-5 years of national and/or field marketing and event experience • Passionate about field marketing and event management with a proven track record of being one part strategist, one part executor. • Meticulously organized with an ability to work under pressure • Strong project management and entrepreneurial skills to work independently on complex projects • Creative and out of the box thinker that wants to execute on event and localized experiences that stand out from a packed conference agenda. • Comfortable with ambiguity and able to move forward in this environment.

🏖️ Benefits

• Health & Wellness: Access to the world’s leading medical experts for healthcare (pets included!). Discounts and resources to stay healthy: mind, body, and soul. • Work From Home: Almost all of our roles are fully remote - tech stipend included! • Supporting ALL Families: Supplemental programs and time off to take care of your family and yourself. • Time Off: Flexible PTO to recharge, including Sabbatical Leave • Inclusive Experiences: Robust DEIB curriculum, Identity & Experience Groups (Affinity Groups + Employee Resource Group), Authentic & Transparent conversations with Executive Leadership Teams, and integration of DEIB lens across Talent lifecycle processes. • Professional Development: Holistic Learning & Development Programs that enable meaningful & inclusive experiences, programs that build future-focused competencies, cohort & community learning sessions that foster a sense of belonging, and individual development plans aligned with your personal and professional aspirations to turn goals into reality. • Make A Difference: No matter your role or department, the work you do each day helps share the future of education and improves the lives of students and teachers.