Growth Marketing Manager

February 4

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Newsela

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Newsela is a fast-growing education technology startup with a single ambitious goal: Meaningful classroom learning for every student. We provide engaging, relevant instructional content for teachers that both educates and inspires. With nearly two million teachers signed up, Newsela is helping kids improve their reading skills in all 50 states and more than 150 countries. We seek passionate, creative employees with quick minds and warm hearts. If you believe that all students deserve a more rigorous, more personalized learning experience, please apply to join our team.

Education • K-12 Education • Instructional content

201 - 500 employees

Founded 2013

💰 $100M Series D on 2021-02

📋 Description

• We are seeking a Growth Marketing Manager to lead product-led growth initiatives for our two offerings: Newsela and Formative. • This role will focus on acquiring new teachers for the free versions of both products, ensuring they remain active and engaged, and ultimately converting them into qualified marketing leads and revenue pipeline opportunities. • As the Growth Marketing Manager, you will develop and execute data-driven strategies, collaborate closely with product and sales teams, and leverage marketing automation to drive user acquisition, product engagement, and pipeline growth.

🎯 Requirements

• 5+ years of experience in growth, performance, lifecycle marketing, or a related field, with a track record of success in a SaaS or edtech environment. • Proven expertise in product-led growth, user acquisition, funnel optimization, and lifecycle marketing. • Preferred experience leading product-led growth initiatives at another edtech company, demonstrating a clear understanding of the K-12 market and teacher needs. • Strong analytical skills with experience using marketing automation platforms (e.g., Marketo, HubSpot, Pardot), CRM systems (e.g., Salesforce), and analytics tools (e.g., Google Analytics, SEMRush, Heap, Tableau). • Excellent cross-functional collaboration skills, with the ability to partner effectively with product, sales, and other marketing teams. • Data-driven mindset that values continuous testing, iteration, and optimization. • Experience implementing growth experiments and leveraging insights to drive strategic decisions. • Strong communication skills and a passion for creating innovative, engaging campaigns that resonate with educators.

🏖️ Benefits

• Health & Wellness: Access to the world’s leading medical experts for healthcare (pets included!). Discounts and resources to stay healthy: mind, body, and soul. • Work From Home: Almost all of our roles are fully remote - tech stipend included! • Supporting ALL Families: Supplemental programs and time off to take care of your family and yourself. • Time Off: Flexible PTO to recharge, including Sabbatical Leave • Inclusive Experiences: Robust DEIB curriculum, Identity & Experience Groups (Affinity Groups + Employee Resource Group), Authentic & Transparent conversations with Executive Leadership Teams, and integration of DEIB lens across Talent lifecycle processes. • Professional Development: Holistic Learning & Development Programs that enable meaningful & inclusive experiences, programs that build future-focused competencies, cohort & community learning sessions that foster a sense of belonging, and individual development plans aligned with your personal and professional aspirations to turn goals into reality. • Make A Difference: No matter your role or department, the work you do each day helps share the future of education and improves the lives of students and teachers.