Revenue Marketing Manager

November 6

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NexTec Group

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Sage X3 • Sage 500 • Microsoft Dynamics GP • Microsoft Dynamics SL • Enterprise Resource Planning (ERP)

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Description

• Develop and execute revenue-focused marketing strategies to drive lead generation, customer acquisition, and revenue growth. • Collaborate with sales teams to understand target markets, buyer personas, and revenue goals, aligning marketing efforts accordingly. • Utilize HubSpot to oversee the building and execution of lead nurturing workflows, email campaigns, and automated marketing processes. • Analyze campaign performance metrics and sales data to track return on investment, identify trends, and optimize marketing initiatives for maximum impact. • Collaborate with the marketing team to develop targeted advertising and digital marketing campaigns across various paid channels (e.g., PPC, social media, display advertising). • Develop and execute co-marketing strategies and campaigns with key partners to drive lead generation, customer acquisition, and revenue growth. • Collaborate with partner teams to identify joint marketing opportunities, define objectives, and establish measurable goals and key performance indicators. • Manage joint marketing budgets and resources effectively to maximize return on investment and achieve agreed-upon targets. • Organize and execute partner events, webinars, and workshops to engage prospects and customers and showcase joint value propositions. • Develop and maintain strong relationships with partner marketing teams, sales teams, and key stakeholders to drive collaboration and alignment. • Track and analyze the performance of partner marketing initiatives, providing regular reporting and insights to optimize results and inform future strategies. • Stay informed about industry trends, best practices, and emerging technologies in revenue marketing and sales enablement.

Requirements

• Bachelor's degree in Marketing, Business, or a related field. • Three or more years of experience in revenue-focused marketing roles, with a proven track record of driving measurable results. • Proficiency in marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce). • Demonstrated experience in lead management, lead scoring, and sales funnel optimization.