Online Marketing Events Specialist II

4 hours ago

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NextGen Healthcare

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EHR • financial • and HIE solutions for hospitals • health systems • physician practices

1001 - 5000

💰 Venture Round on 2015-02

Description

• Plan and execute online marketing events, such as webinars, product demos, and live streams. • Collaborate with Demand Gen Marketing and cross-functional teams to develop event topics, agendas, and promotional materials. • Utilize various online platforms and tools to create and host events, to include but not limited to: GoToWebinar, Pardot and Salesforce, and others. • Develop and implement marketing strategies to drive attendance and engagement for events. • Manage event registration, attendee communication, and follow-up processes. • Monitor and track event metrics to evaluate success and make recommendations for improvement. • Create and maintain a repeatable process for online marketing events to include documentation, managing the calendar of events, scheduling pre and post event sessions, and running the live event. • Stay current with industry trends and best practices in online event marketing.

Requirements

• 2-3 years of experience in online event planning and marketing. • Experience using marketing automation and CRM platforms such as Pardot and Salesforce. • Experience in the technology and/or healthcare industry is a plus.