Senior Email Marketing Specialist

4 days ago

🌽 Illinois – Remote

Although this job is listed in Illinois, this company may be open to hiring remote in other states.

💵 $60k - $110k / year

⏰ Full Time

🟠 Senior

✉️ Email Marketing Manager

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NinjaHoldings

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NinjaHoldings is a pioneering company offering transformative and innovative financial solutions, focusing on digital lending and financial services for underserved Americans. As original entrepreneurs and data scientists, they have developed digital money platforms to empower individuals often overlooked by traditional banks. Through their brands like CreditNinja and NinjaCard, they provide a comprehensive suite of digital banking and lending products, with incentives and rewards that help guide customers towards financial improvement. Additionally, their NinjaEdge brand offers B2B solutions for companies, enhancing customer understanding via bespoke underwriting, fraud detection, and analytics services.

Consumer Lending • FinTech • Specialty Finance • Nonbank Lending • Consumer Finance

51 - 200 employees

Founded 2017

💸 Finance

💳 Fintech

👥 B2C

📋 Description

• NinjaHoldings is seeking a highly skilled and results-driven Sr. Email Marketing Specialist to develop, execute, and optimize email and SMS campaigns. • As the owner of customer communication, you will manage the full lifecycle including strategy, building and QA, and executing and reporting. • You will leverage data-driven sights to enhance segmentation, improve deliverability, and maximize customer conversion and retention. • The ideal candidate is highly detail-oriented, analytical, and experienced in managing email marketing in a fast-paced environment. • Key Responsibilities: Develop, implement, and optimize email and SMS marketing campaigns to drive new customer acquisition, retention, and engagement. • Execute day-to-day tasks including, but not limited to: building, launching, analyzing and iterating on A/B tests to improve the overall customer experience. • Debug technical issues related to HTML/CSS, journeys, lists, and other aspects of email execution. • Monitor and maintain email deliverability, reduce spam complaints, and improve open and click-through rates. • Build and maintain dashboards using SQL to investigate anomalies and monitor and report on email performance. • Utilize competitive marketing research and product intelligence to understand the competitive landscape. • Collaborate with our PM and engineering teams to create requirements and assist with the development of marketing-related features.

🎯 Requirements

• 2-3 years of email marketing experience, preferably in financial services or other highly regulated industry • Proficiency in email marketing platforms such as Iterable, Braze, Marketo, or similar automation tools • Strong technical skills including knowledge of HTML/CSS • Working experience with relational databases and SQL query authoring • Advanced analytical skills with the ability to interpret complex datasets and translate insights into actions • Experience in A/B testing, multivariate testing and customer journey optimization • Exceptional written communication skills are required • Proven experience with project management including the ability to prioritize tasks and adapt to shifting business priorities • Strong sense of ownership and attention to detail is required

🏖️ Benefits

• Competitive salary and benefits package • Flexible, remote work • Fun, fast-paced work environment • Dynamic start-up culture • Ability to make an immediate impact in a growth stage company • Convenient downtown Chicago office located in the heart of the city