Digital Strategy Manager

April 3

🦀 Maryland – Remote

Although this job is listed in Maryland, this company may be open to hiring remote in other states.

💵 $96k - $120k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🧐 Strategy

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Nonprofit HR

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Nonprofit HR is the leading and oldest firm in the United States focused exclusively on the talent management needs of the social sector. Since 2000, Nonprofit HR has been providing tailored, integrated HR solutions designed to support and optimize the workforce of mission-driven organizations such as nonprofits, associations, social enterprises, and other organizations dedicated to social impact. Their services range from strategic advisory and HR outsourcing to executive search and total rewards management. With a commitment to equity and inclusion, Nonprofit HR partners with its clients to attract, develop, engage, and retain high-performing talent, thus advancing the mission impact of these organizations.

Human Resources • Consulting • Nonprofit • Staffing • Executive Search

51 - 200 employees

Founded 2000

👥 HR Tech

🤝 Non-profit

🎯 Recruitment

📋 Description

• Develop and implement a comprehensive digital communications strategy. • Focus on identifying where key audiences spend time online. • Use audience intelligence and digital behavior analysis for effective messaging. • Manage all digital projects including content and editorial calendars. • Conduct comprehensive research to understand target audiences. • Map digital behaviors and content preferences across target audience segments. • Track emerging platforms and digital channels where key audiences gather. • Develop platform-specific content approaches that align with audience preferences. • Deploy targeted paid media campaigns. • Coordinate influencer partnerships focused on community segments. • Manage real-time campaign adjustments based on performance analytics.

🎯 Requirements

• Bachelor's degree in Digital Marketing, Analytics, Communications, or related field. • 5+ years experience in digital audience strategy and targeting. • Proven expertise in digital behavior analysis and audience mapping. • Strong background in multi-channel campaign optimization. • Advanced knowledge of digital analytics and audience intelligence tools. • Demonstrated success in reaching diverse audience segments online. • Proficiency in audience intelligence platforms. • Experience with social listening tools. • Knowledge of programmatic advertising platforms and targeting capabilities. • Strategic thinking in audience targeting and segmentation. • Strong data analysis and interpretation abilities. • Ability to translate audience insights into actionable strategies.