Digital Campaign Manager

6 days ago

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The National Research Center for College & University Admissions, Inc.

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Description

• As a Campaign Manager with Encoura you will build and strengthen client relationships to sustain long-term partnerships. • Your goal is to understand client short-term and long-term goals and ensure that Encoura delivers. • You will work with internal and external resources to drive successful execution of media plans, present performance data, and brainstorm strategic growth and optimization initiatives for clients. • Your success will directly impact Encoura’s ability to empower students and institutions to create meaningful connections so everyone can make the most informed decisions to achieve their goals. • This role will work closely with the Digital Sales team, Operations, Media Managers and Clients.

Requirements

• Five or more years of direct, full-time experience in digital marketing • Strong understanding of key digital marketing solutions (Search Marketing, Social, Video, Retargeting, Location-based Mobile (geo-fencing), 1st Party Data Marketing, App Marketing etc.) • Familiarity and experience with Google, Yahoo, Facebook, Snapchat, TikTok, and LinkedIn Ad platforms • Fundamental understanding of all aspects of Google Analytics and Google Tag Manager • Ability to effectively interact on a daily basis with Digital Sales Team at Encoura, and multiple Higher Education clients to ensure campaign success from campaign start to finish (implementation, optimization, reporting) • Strong problem-solving, organization and communications skills • Strong customer service skills

Benefits

• Comprehensive health and benefits package • 401k company match that vests immediately upon participation • Paid holidays and a generous PTO policy • Paid parental leave