The National Research Center for College & University Admissions, Inc.
The National Research Center for College & University Admissions, Inc. (now Encoura) is dedicated to empowering educational institutions and students by providing industry-leading research, strategic insights, and proprietary data to improve enrollment, marketing, and academic programming success. Through their Encoura platform, they offer services such as enrollment marketing, digital marketing solutions, and strategic enrollment consulting, leveraging a comprehensive database and predictive modeling to enhance recruitment and engagement strategies. Their solutions help understand market trends, engage students and families effectively, optimize enrollment funnels, and tailor educational program offerings, all while fostering meaningful connections between students and educational institutions.
51 - 200 employees
📚 Education
Digital Marketing Specialist
January 30
The National Research Center for College & University Admissions, Inc.
The National Research Center for College & University Admissions, Inc. (now Encoura) is dedicated to empowering educational institutions and students by providing industry-leading research, strategic insights, and proprietary data to improve enrollment, marketing, and academic programming success. Through their Encoura platform, they offer services such as enrollment marketing, digital marketing solutions, and strategic enrollment consulting, leveraging a comprehensive database and predictive modeling to enhance recruitment and engagement strategies. Their solutions help understand market trends, engage students and families effectively, optimize enrollment funnels, and tailor educational program offerings, all while fostering meaningful connections between students and educational institutions.
51 - 200 employees
📚 Education
📋 Description
• We're seeking a detail-oriented Digital Marketing Specialist to join our dynamic team and drive success across our clients' digital campaigns. • In this role, you'll manage conversion tracking implementations, conduct regular pixel audits, and optimize search campaigns while working with multiple platforms including Google Ads, GA4, and various tracking tools. • The ideal candidate combines technical aptitude with strong analytical skills and thrives in a fast-paced environment. • As a key member of our digital operations team, you'll ensure tracking accuracy and data integrity across 200+ campaigns while collaborating with account managers and technical teams. • You'll handle everything from implementing conversion tracking and troubleshooting technical issues to optimizing search campaigns and supporting client reporting needs. • This role offers an excellent opportunity to develop expertise in digital marketing technologies while contributing to our clients' success through data-driven optimization and technical support.
🎯 Requirements
• 1-2 years of experience in digital marketing roles • Bachelor's degree in Marketing, Digital Media, Business, or related field • Demonstrated experience with Google Ads platform and Search Engine Marketing. • Basic understanding of Google Analytics and Google Tag Manager. • Strong problem-solving, organization, and communication skills • Strong analytical mindset with attention to detail • Excellent organizational skills and ability to manage multiple projects simultaneously • Problem-solving skills, particularly for tracking and technical issues • Good communication skills for collaborating with team members and stakeholders
🏖️ Benefits
• Comprehensive health and benefits package • 401k company match that vests immediately upon participation • Paid holidays and a generous PTO policy • Paid parental leave
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