Orthopedic Care Partners
Orthopedic Care Partners (OCP) is a leading and expansive network of orthopedic care providers, offering a comprehensive growth platform for orthopedic practices across the United States. OCP is known for its superior clinical reputation, scaled infrastructure, and outstanding patient experience. Through strategic partnerships and affiliations, OCP has become one of the largest orthopedic platforms, supported by over 138 physician partners and 42 clinics. They focus on maintaining clinical autonomy for practices, while leveraging shared resources to optimize value-based care. OCP is actively involved in Medicare’s BPCI Program and commercial bundled contracts, capitalizing on data analytics to enhance patient outcomes and reduce costs. Their commitment is to superior clinical outcomes and a great patient experience, while providing a vertically integrated clinical offering and strong physician alignment. The company is well positioned to thrive within the healthcare industry's shifts towards value-based care models.
Vice President of Marketing
March 14
Orthopedic Care Partners
Orthopedic Care Partners (OCP) is a leading and expansive network of orthopedic care providers, offering a comprehensive growth platform for orthopedic practices across the United States. OCP is known for its superior clinical reputation, scaled infrastructure, and outstanding patient experience. Through strategic partnerships and affiliations, OCP has become one of the largest orthopedic platforms, supported by over 138 physician partners and 42 clinics. They focus on maintaining clinical autonomy for practices, while leveraging shared resources to optimize value-based care. OCP is actively involved in Medicare’s BPCI Program and commercial bundled contracts, capitalizing on data analytics to enhance patient outcomes and reduce costs. Their commitment is to superior clinical outcomes and a great patient experience, while providing a vertically integrated clinical offering and strong physician alignment. The company is well positioned to thrive within the healthcare industry's shifts towards value-based care models.
📋 Description
• VP, Marketing will be directly responsible for building and leading the strategy, planning, execution and measurement of omni-channel marketing programs that drive growth and deliver business objectives across multiple markets. • The VP is required to understand respective business areas, strategies and customer needs, setting the prioritization of marketing initiatives with the leadership team and ensuring that these initiatives provide maximum return on investment. • This role is accountable for collaborating with multiple stakeholders across 5 markets (currently) to understand and address their needs to enable growth priorities with world-class marketing strategies and high-quality execution. • The VP will have a thorough understanding of how to leverage the whole of OCP's assets to effectively position our orthopedic services to drive customer growth and commercial success. • This role will be responsible for leading and coordinating the development of annual marketing plans that support the overall business strategic plans.
🎯 Requirements
• Strong command of marketing strategy, planning, execution and analytics • Demonstrated ability to develop and manage business analysis for strategic planning and initiatives; identifying key issues, evaluating competitive market trends, tracking results and formulating recommendations to leadership • Senior-level Healthcare industry experience highly preferred • Has strong executive presence and presentation skills and shows courage of convictions • Can lead without title authority; ability to successfully navigate a highly matrixed environment • Can champion and drive change in the face of adversity • Strong organizational agility, not intimidated by ambiguity or • Models behaviors consistent with a high-performance culture • Driven to build a world-class marketing organization • Desire to drive exceptional business results and positive social impact • Proficient in marketing automation tools • Proficient in website optimization tools
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