Customer Marketing Manager
2 days ago
Description
• Responsible for designing and implementing marketing & communications strategy to engage ON24 customers • Create & execute strategies for engaging customer to optimize the customer journey • Execute communications on product advancements, product release and thought leadership to customers • Executional support across variety of customer campaigns and programs • Identify top reference accounts and cultivate champions • Collaborate with customers to uncover measurable, business impact results of their work with ON24 • Work closely with Customer Success & Sales departments • Collaborate with Operations and Demand Generation team to build scalable, multi-channel experiences • Partner with stakeholder teams to support strategic programs for retention and expansion objectives
Requirements
• 3+ years of relevant marketing experience (customer marketing, product marketing or B2B), with customer-facing or client service experience a plus • Martech/SaaS marketing experience a plus • Experience using marketing, sales and customer success technologies, including Salesforce, Totango, Domo, Pendo and ON24 • Experience managing and cultivating a customer advocacy program via Influitive or similar tool, is a plus • Ability to think creatively while making decisions based on data • Motivated and confident self-starter who thrives in fast-paced marketing environments • Teamwork skills a must, proven ability to collaborate with other functions in the company • Ability to execute multiple projects simultaneously and complete projects with tight deadlines • Collaborative, can-do, innovative, and creative mindset
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