Senior Field Marketing Manager - North America

2 days ago

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ON24

WebsiteLinkedInAll Job Openings

webcasting • webinars • virtual environments • virtual events • online presentations

501 - 1000

Description

• ON24 is on a mission to help businesses bring their go-to-market strategy into the AI era and drive cost-effective revenue growth. • Through its leading intelligent engagement platform, ON24 enables customers to combine best-in-class experiences with personalization and content, to capture and act on connected insights at scale. • The Senior Field Marketing Manager will have ownership of strategic programs and account segmentation aligned to pipeline targets – including field campaigns, regional events, sponsored events, tradeshows, and other activations.

Requirements

• BA/BS in marketing, business, economics or equivalent quantitative discipline • 7+ years of marketing experience in B2B SaaS company, 3+ years of field or event marketing experience • Experience using ON24 a huge plus • Proven track record of creating and executing field marketing campaigns using tactics that include in-person and virtual events, webinars, email, digital advertising, direct mail and more • Inquisitive and innovative - test and learn mentality with a hunger to leverage the latest technology and methods to drive growth • Comfortable creating reports for campaigns and accounts & contacts through Salesforce.com, or DOMO • Experience using analytics to draw insights & continually optimize campaigns • Strong analytical, problem-solving, and decision-making skills; data driven mindset • Strong project management skills, highly organized and strong attention to detail • Motivated, self-starter attitude, ready to come to the table with ideas • Ability to work independently as well as in a team-oriented environment • Excellent written and oral communication skills