Director - Account-Based Marketing
2 days ago
Description
• Implement, execute, and report on Account-Based Marketing (ABM) and outbound campaigns. • Collaborate with sales, business development, product, content, and customer marketing teams. • Develop and deploy multi-channel outbound and ABM campaigns. • Forecast and manage ABM campaign ad spending.
Requirements
• Minimum of 5-7 years experience in B2B Integrated Marketing, Product Marketing, Sales Programs, or Sales Development. • Experience using appropriate software (Demandbase, 6Sense, etc.) to activate ABM campaigns. • CRM/marketing automation background, preferably Salesforce and Hubspot. • Experience with multi-touch attribution reporting. • Be a strategically focused self-starter with high initiative, critical thinking, and strong written and verbal communication skills. • Strong collaboration capabilities to partner with stakeholders and teams across the organization (marketing, sales, lifecycle, and product) to build high-impact outcomes.
Benefits
• Fully remote work • Open vacation policy • Competitive compensation
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