Upwards is a technology-driven care solutions company with a mission to make care accessible to all families and empower the caregivers who provide it. Upwards brings together families, care providers, employers, and governments to create new care avenues in real-time and utilizes a data-driven approach to enhance the supply and capacity of the care system. Upwards matches families with caregivers equipped to meet their unique needs and connects families with the resources they need to afford care, whether through government subsidies or workplace benefits. To learn more, visit upwards.com.

Upwards

Product Manager

Lead government product management for a startup transforming childcare accessibility.

• Develop and execute a product roadmap that aligns with the company’s goals and government sector needs.
• Conduct in-depth market research to identify trends, opportunities, and potential threats within the government sector.
• Collaborate closely with engineering, sales, marketing, compliance, and support teams for product development.
• Gather, prioritize, and synthesize product and customer requirements specific to the government sector.
• Define and analyze key performance indicators (KPIs) to evaluate government-focused product success.
• Seek opportunities to innovate and improve product offerings while ensuring compliance with relevant regulations.

Lead Product Manager - Government Solutions

Lead Product Manager at Upwards for enterprise benefits solutions.

• Lead product development and management for enterprise clients.
• Build relationships to understand client needs.
• Develop product roadmap aligned with company goals.
• Conduct market research to identify trends and threats.
• Collaborate with cross-functional teams for product launch and development.
• Define performance metrics to evaluate product success and remain innovative.

Lead Product Manager - Employer Benefits

Email Marketing Manager

Develop and execute email and SMS marketing campaigns for childcare accessibility.

• Develop and execute email marketing campaigns: Collaborate with cross-functional teams to understand campaign objectives and target audience.
• Design and implement email workflows using marketing automation tools.
• Create compelling email content and visuals catered to the different customers we serve to drive engagement and conversion.
• Segment and target audiences: Utilize customer data and segmentation strategies to deliver personalized email experiences.
• Conduct A/B testing to optimize email performance and increase conversion rates.
• Analyze and report on campaign performance: Monitor key email marketing metrics such as open rates, click-through rates, and conversion rates.
• Provide insights and recommendations based on data analysis to improve campaign effectiveness.
• Create regular reports and dashboards to communicate results to stakeholders.
• Optimize email marketing processes and systems: Stay up-to-date with industry trends and best practices in email marketing and marketing automation.
• Identify opportunities for process improvements and automation efficiencies.
• Collaborate with the marketing operations team to ensure data integrity and system integrations.
• Collaborate with cross-functional teams: Work closely with the Marketing, Program Teams, and Product and Tech teams to align email marketing strategies with overall business goals.
• Support other marketing initiatives and campaigns as needed.

Remote Jobs at Upwards

Upwards

Lead Product Manager - Government Solutions

Upwards

Lead Product Manager - Employer Benefits

Upwards

Email Marketing Automation Specialist

Upwards