Marketing Manager - Direct Marketing

3 days ago

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Happy Money

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Description

• Lead the development and execution of prescreen direct mail and digital campaigns to drive loan origination growth. • Collaborate with cross-functional teams (Sales, Risk, Finance, Product, Analytics) to align on goals and drive execution and results. • Manage audience segmentation, response targeting, credit qualification, and mailing lists to optimize campaign reach and performance. • Analyze campaign results and key metrics, conduct rigorous testing, and provide insights and recommendations for continuous growth and optimization. • Ensure prescreen campaigns are optimized with other channels as a component of a robust omnichannel strategy. • Drive the entire campaign lifecycle, from forecasting and performance evaluation to cost and revenue projections, and engage with internal and external stakeholders and vendors, while driving quality creative output. • Make sure that all campaigns adhere to compliance, legal, and quality requirements.

Requirements

• 5+ years of experience in prescreen or direct mail marketing in consumer lending, with strong experience driving campaign execution and performance, forecasting, and cross-functional partnership. • Experience managing mail and marketing vendors • Strong analytical and data-driven mindset, with a proven ability to derive insights that optimize campaigns and drive growth. • Experience working cross-functionally, alongside managing external vendors, to deliver quality campaigns that meet objectives, and are delivered on-time and within budget. • Proficient in marketing automation tools and CRM systems. • Strong understanding of credit data elements and prescreen processes. • Previous background collaborating with Legal & Compliance and Finance departments to secure campaign approvals, optimize costs, and develop reporting.

Benefits

• Generous medical, dental, and vision insurance options • 401k Plan with a matching contribution • Flexible PTO • Monthly Health and Wellness Days • 12 Weeks Paid Parental Leave • Company-paid short & long term disability and life insurance • Monthly tech stipend to help cover expenses for remote work • Happy Money is a 100% fully distributed workforce