B2B Marketer

October 18

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ABM • Demand Generation • Performance Marketing • Inbound Marketing • SEO

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Description

• Develop and implement a robust marketing strategy for a B2B tech brand, focusing on platforms like LinkedIn and the client’s website. • Create and curate high-quality, engaging content that resonates with technology decision-makers and business leaders. • Manage the entire content creation process, from ideation to publishing and community engagement. • Maintain a content calendar to ensure timely and relevant updates across social media platforms. • Utilize social media listening tools to monitor brand sentiment, industry trends, and competitor activity, informing content and strategy. • Analyze performance metrics to optimize marketing efforts and report on key performance indicators (KPIs). • Develop and execute sustainable marketing strategies that align with the brand’s values and goals. • Collaborate cross-functionally to ensure marketing efforts are aligned with broader business objectives.

Requirements

• Proven experience in B2B marketing, social media strategy, content marketing, or a related field, specifically targeting tech audiences. • Demonstrated success in creating and executing social media strategies and campaigns, particularly on LinkedIn. • Excellent writing, editing, and content creation skills, with a strong ability to develop compelling, on-brand posts. • Familiarity with social media performance metrics and analytics, including experience with social media listening tools. • Knowledge of social media management tools and best practices for community engagement. • Adaptable, creative mindset with the capability to generate innovative marketing ideas. • Strong collaborative skills, able to work across departments and align marketing efforts with overall business goals.