Lifecycle Marketing Manager

5 days ago

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Triple Whale 🐳

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Description

• As the lifecycle marketing manager, you will play a pivotal role in driving business growth — owning the company’s email and in-product marketing efforts across all stages of the customer lifecycle. • This includes driving measurable outcomes in conversion, onboarding, adoption, upsell, and cross-sell efforts. • The ideal candidate possesses 5+ years of relevant experience and a proven record of working effectively with GTM stakeholders to address business challenges. • Strong skills in cross-functional communications, email copywriting, analytical thinking, and project management — and a proactive, customer-focused approach — are essential.

Requirements

• 5–7 years of experience in B2B SaaS Lifecycle, Email, or Growth roles • Experienced with HubSpot, and able to create and manage email segments, automation workflows, campaigns, and integrations • Proven success planning optimization and growth experiments • Strong analytical skills, and the ability to use data-driven insights to inform decisions & strategy • Excellent written and spoken communication skills • Strong cross-functional skills, with a demonstrated ability to work across GTM • Proactive, strategic, and self-motivated — always pushing to do better • Thrives in dynamic and fast-paced environments, comfortable navigating ambiguity • Energized by supporting teammates in achieving mutual goals; passionate about driving measurable impact • Knowledge of DTC / Ecommerce space a plus

Benefits

• Greatest Team: A world-class team of the brightest and most talented out there! Work with fun, hardworking, kind, nice people who are passionate about what they do • Compensation: Competitive salary, benefits, and equity • Family Focus: Parental leave and flexibility for families • Time Off: Generous PTO. We want you to relax when you need to relax! • Healthcare: Excellent medical, dental, and vision coverage • 401K: 3% matching