Product Marketing Manager

September 12

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OneRail

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Description

• OneRail provides last mile delivery solutions, from dispatch to doorstep. • Product Marketing is a strategic driver at OneRail, ensuring solutions meet customer needs and are perfectly positioned in a winning go-to-market strategy. • The Product Marketing Manager collaborates cross-functionally; gathers market, product, and competitive intelligence; and drives demand with resonate messaging that delivers profitable growth. • In this role, you will bring new products and features to market, optimize the value of SaaS and transportation offerings through brilliant positioning, and articulate what makes OneRail solutions different. • Be an expert on the customer and market, leveraging key insights gleaned from analysis to inform decisions. • Identify target and emerging market segments through analysis and voice of customer efforts. • Uncover valuable insights that lead to breakthrough messaging and innovative products that solve customer challenges. • Share insights and advance organizational understanding of the customer, market, and competition. • Understand market drivers, trends, size, opportunities, and threats. • Know the players, partners, and competitors by analyzing their products, messaging, and marketing to differentiate and position Dematic’s offering. • Develop Product Marketing strategies that drive business growth and reinforce brand equity. • Craft go-to-market (GTM) strategies and oversee the launch process from ideation to execution, focused on the customer journey, by ensuring defined goals are met, budget and timeline parameters are observed, and opportunities to increase reach and efficiency are identified. • Communicate plans and obtain input across Sales, Marketing, Product Management, and other stakeholder groups. • Guide Marketing & Communications and their managed agencies in the execution of GTM programs by providing focused objectives and strategic, thoughtful feedback.

Requirements

• 5+ years of professional software marketing experience, preferably in a B2B environment • 2+ years leading cross-functional teams • Experience with SaaS offerings preferred, experience in supply chain logistics is a plus • Can speak the language of software developers and marketing teams with equal fluency • Can demonstrate leading successful go-to-market plans that drive SaaS adoption • A team player and true collaborator with exceptional interpersonal skills • Strong analysis, strategy development, problem solving and decision-making abilities • Ability to handle multiple projects simultaneously, prioritizing workloads to meet competing deadlines • You are passionate about technology and thrive in a fast-paced environment • Excellent communication skills and a gifted storyteller • Strong proficiency in Excel, PowerPoint, Word, and Outlook is required • Experience with Salesforce is a plus

Benefits

• Competitive base compensation • Health and wellness Insurance with generous company contribution (medical, dental, vision) • Company-paid life insurance, short-term and long-term disability • 4% 401K match with immediate vesting of Company match • Continuing Education Opportunities • Flexible/Open (Uncapped) Paid Time Off (PTO) Policy for Salaried Team Members* • Competitive Paid Time Off (PTO) Policy for Hourly Team Members* • Generous Company-paid Holidays • Onsite Team Member Job Perks • Relaxed environment • Standing desks • Recreational and Video games • Large breakroom and lounge • Stocked kitchen and fridges • Cappuccino machine • Onsite restaurant and daily food trucks • Onsite car detailing • Onsite dry cleaning • Ample free parking