Head of Product Marketing

3 days ago

🇺🇸 United States – Remote

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

🏖️ New Jersey – Remote

Although this job is listed in New Jersey, this company may be open to hiring remote in other states.

+5 more states

🏄 California – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🔔 Pennsylvania – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ☕ Washington – Remote

💵 $200k - $225k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

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OneSignal

WebsiteLinkedInAll Job Openings

mobile • rust • mobile engagement • push notifications • web notifications

51 - 200 employees

Founded 2015

☁️ SaaS

🛍️ eCommerce

📱 Media

Description

• Oversee the go-to-market strategy and narrative for our product portfolio • Define and validate our ideal customer profile • Establish differentiated messaging based on customer and market insights • Own and contribute to product and feature launches and cross-functional rollout • Clearly articulate the product’s value, benefits, use cases, and how we solve customers’ needs to a global audience • Create a quarterly GTM narrative with priorities to drive sales and marketing enablement and sales program • Create compelling messaging, positioning, narratives, and enablement materials, including emails, blog posts, newsletters, decks, webinars, presentations, landing pages, website updates, product tours, one pagers, etc. • Enable and educate Sales on product positioning and how it solves known customer pain points • Collaborate closely with PMs, Design, Engineering, Marketing, and Sales to help drive go-to-market strategy with a customer-first mindset • Collaborate with the customer success team to drive account retention and upsell • Directly interact with customers through support channels, surveys, and 1 on 1 conversations • Analyze insights across the market, competitors, customer success, and sales to help inform and develop the product roadmap • Dive into the data to understand how our customers use our products to drive demand and adoption of the product, and evolve the pain points OneSignal solves • Help improve onboarding, retention, activations and upsell • Analyze the competitive landscape and their positioning, industry trends, and thought leaders • Evolve how OneSignal positions and messages our product to gain market share

Requirements

• 10+ years of product marketing experience, ideally at a B2B SaaS or developer-tool company • Demonstrates exceptional written, visual, verbal communication, and presentation skills. • Ability to lead and influence cross-functional teams with a clear vision and to deliver results • Strong analytical and data-driven mindset, with the ability to gain insights from complex datasets and translate them into actionable strategies • Passion for understanding the customer, their needs, and how we can best address them • 2+ years of managing direct reports and managing small teams, program managing large cross-functional teams, and collaborating with senior cross-functional stakeholders • Can operationalize strategic plans, including setting resourcing, navigating tradeoffs, and ensuring timely execution • Excellent written, verbal, and visual communication skills with an insane attention to detail • Get Stuff Done attitude with the ability to jump into the details and work through problems • Highly collaborative with a deep sense of ownership and accountability • Experience managing and executing cross-functional projects with a variety of stakeholders and moving pieces • Preference for experience with Product Led Growth company, global customer base, and a freemium model

Benefits

• Competitive equity program • Comprehensive and inclusive benefits