Marketing Manager

March 8

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Optitex

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Optitex is a leading provider of 2D and 3D digital design solutions for the fashion, apparel, automotive, and upholstery industries. Their state-of-the-art software allows designers and manufacturers to optimize their fabric management, pattern design, and production processes, providing seamless collaboration across the supply chain. Optitex's technology enables users to transform 3D CAD objects into production-ready patterns, saving time, money, and resources, while ensuring precision and efficiency in every project. The company offers a comprehensive suite of services including consultation, training, and ongoing technical support to ensure customer success. Optitex is focused on enhancing innovation and growth through strategic partnerships and technology integration, aiming to streamline the entire product lifecycle.

2D CAD • Pattern Making Software • 3D Virtual Prototyping • Pattern Design Software • Optimize Fabric Usage

51 - 200 employees

👗 Fashion

☁️ SaaS

💰 Seed Round on 2012-05

📋 Description

• Responsible for developing and executing comprehensive marketing strategies to drive brand awareness, lead generation, and customer engagement. • Requires a blend of strategic thinking, creativity, and analytical skills to position products effectively in the market. • Manage and execute the annual marketing activities calendar. • Collaborate with product teams to understand features, updates, and roadmaps. • Focus on lead generation, brand awareness, and customer retention through multi-channel digital campaigns. • Conduct competitor analysis, industry trend studies, and research within professional communities. • Equip sales teams with marketing materials, presentations, and training to ensure consistent messaging. • Use tools to track and report on marketing performance and provide actionable insights.

🎯 Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (Master’s degree is a plus). • Minimum 5–8 years of experience in marketing, with at least 2–3 years in a managerial role. • Experience in tech marketing is a plus. • Proficiency in using data analytics tools (Google Analytics, CRM software, etc.) to measure campaign success. • Experience with SEO, PPC, email marketing, social media, and content marketing strategies. • Ability to handle multiple projects, meet deadlines, and stay within budget. • Excellent verbal and written communication skills, along with a creative mindset for branding and messaging. • Familiarity with marketing automation tools, CMS (e.g., WordPress), and other marketing platforms. • Experience in managing partnerships, agencies, and vendor relationships.