Marketing Automation Specialist
4 days ago
Description
• Design and implement sophisticated workflows that drive personalized customer experiences through complex triggers and various audience creation methods from Salesforce entry events to querying relational databases with SQL. • Collaborate with the team to ideate on customer lifecycle stages and segmentation strategies, contributing to a comprehensive audience engagement roadmap for clients. • Maintain open and effective communication with team members and stakeholders to align on automation strategies, workflow objectives, and performance insights, ensuring all plans meet campaign goals and marketing objectives. • Continuously monitor the performance of all active workflows and automations to ensure quality and effectiveness, and make optimization recommendations as necessary. • Maintain robust data models and attribute definitions, enabling scalable audience segmentation and supporting dynamic content personalization for campaigns and landing pages. • Ensure all automated marketing practices comply with legal standards and industry best practices, maintaining a focus on data privacy and system reliability.
Requirements
• 3+ years of experience preferred. • Experience with relational databases and SQL • Working knowledge of HTML / CSS to compliment drag and drop email builds • Proficient understanding of email marketing and KPIs • Strong communication skills (written, verbal, as well as visually through diagrams and concepts) • Excellent problem solving skills to create innovative solutions to complex problems • Attention to detail and time management skills • Actively stays updated with the latest trends in email marketing and automation. • Experience in Salesforce Marketing Cloud (SFMC) and AMPscript strongly preferred • Additional experience in other Email Service Platforms (ESP) such as Klaviyo, ActiveCampaign, SharpSpring • Knowledgeable about cross inbox & cross device compatibility • Understanding of email authentication protocols • Good grasp of web analytics, experience with Google Analytics
Benefits
• Competitive base salary • PTO that is genuinely encouraged • Affordable, low-deductible health insurance plans • Supplemental benefits, including employer-paid life insurance, short & long term disability insurance • 401k with company match • Remote work flexibility • Supportive, transparent, and accessible leadership that welcomes ideas, insights & feedback • Professional/individual development stipend
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