Channel Marketing Manager

4 days ago

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Coro

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Cyber Security • SaaS security • Cloud Security • Network Security • data breach protection

201 - 500 employees

🔒 Cybersecurity

☁️ SaaS

🏢 Enterprise

Description

• Own and lead development and execution of go-to-market (GTM) priorities • Collaborate with cross-functional teams, manage complex projects • Excite channel partners to go-to-market with Coro • Scale marketing programs delivering value to end-customers • Develop and implement go-to-market strategies and marketing programs with channel partners • Develop high-impact content, messaging, and positioning • Maintain and drive relationships with existing channel and strategic partners • Support Channel Field Teams, providing timely information and enablement content • Oversee Partner Relationship Management (PRM), initiating campaigns • Organize and participate in joint marketing events • Plan and build scalable co-marketing programs with partners • Manage MDF and sponsorship programs with key partners • Develop relevant KPIs for campaigns, analyze performance • Collaborate with sales, business development, and marketing teams • Assist in identifying, recruiting, and onboarding new channel partners • Enforce brand consistency and ensure messaging aligns with Coro’s guidelines.

Requirements

• 3+ years Channel Marketing experience with high-technology companies working with service providers (MSPs/MSSPs), VARs, VADs, TSDs, ISVs and technology alliance partners. • Expert understanding of how to drive business and marketing with and through the partner community. • Experience with business & marketing intelligence tools such as SalesForce, Pardot, PRM System, Monday.com, and other leading marketing applications. • Previous SaaS experience preferably at a cybersecurity or IT Technology company. • Excellent communication and relationship management skills with a diverse audience of internal and external stakeholders. • A healthy customer obsession, analytical mindset, agility and results-driven orientation. • Willingness to travel to execute events, attend strategic partner meetings and support our partner business where needed (30%). • Strong networking and communication skills in English. • Positive attitude and can-do mentality. • BS/BA degree, preferably in marketing, business, communications, or relevant field of study.

Benefits

• Unlimited vacation days • Sick Days • 10 Paid Holidays • Robust benefits package includes medical, dental, vision (80-90% company paid) • HSA with contribution • FSA • 401k with company match • company paid STD & LTD • company paid life & AD&D • pet insurance • Paytient