Retention Marketing Manager
Yesterday
Description
• We’re looking for a Retention Marketing Manager who is strategic, data-driven, and detail-oriented to lead our retention efforts. • This role focuses on fostering customer loyalty, increasing lifetime value (LTV), and driving repeat purchases through innovative email, SMS, and loyalty strategies. • Develop and manage retention programs, including email and SMS campaigns, automations, and loyalty initiatives. • Plan campaign calendars, design automation flows, and create customer segments to drive growth and retention. • Collaborate with cross-functional teams to ensure consistent messaging and branding across all channels. • Build and optimize automated workflows, drip campaigns, and personalization strategies. • Run A/B and multivariate tests to improve engagement and key performance metrics (KPIs). • Experiment with strategies to increase email and SMS opt-ins. • Analyze weekly and monthly performance metrics to identify opportunities for improvement. • Use customer segmentation and lifecycle data to create targeted, data-driven campaigns. • Work with tools like Klaviyo (Email), Wunderkind (SMS/Email), and Yotpo to track and manage retention efforts. • Manage and enhance loyalty programs to deepen customer relationships. • Develop new strategies to boost engagement and encourage repeat purchases.
Requirements
• 3-5 years of experience in retention, lifecycle, CRM, or loyalty marketing, ideally in DTC ecommerce. • Hands-on expertise with Klaviyo (required); experience with Yotpo or Wunderkind is a plus. • Strong ability to make data-driven decisions using customer insights. • Familiar with customer segmentation, RFM analysis, and lifecycle metrics. • Proven track record of implementing and optimizing retention strategies with measurable results. • Skilled at managing complex workflows and meeting deadlines in fast-paced environments. • Excellent communication and interpersonal skills for cross-team collaboration. • A “no task is too small” mindset and the ability to work autonomously with minimal supervision. • Experienced with email/SMS platforms (e.g., Klaviyo) and loyalty tools (e.g., Yotpo). • Bonus: Familiarity with A/B testing, data visualization tools, and customer data platforms (CDPs).
Benefits
• HMO • Group Life Insurance Benefit • Virtual Credit Card • Paid Leaves • Government Benefits • Other exciting benefits to be discussed • 13th month salary • Overtime pay • Night Differential
Apply NowSimilar Jobs
Yesterday
Drive digital marketing strategies for a real estate technology company focusing on LinkedIn content.
December 12
RemoteVA PH seeks a Marketing Virtual Assistant for email campaign management and marketing strategy.
December 4
Manage lead conversion and growth programs at TaskUs, optimizing customer marketing strategies.
November 11
Marketing Specialist at SKUTOPIA drives brand presence and lead generation.
November 5
Lead email marketing efforts for an American History eCommerce subscription business.