Retention Marketing Manager

December 20, 2024

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Outsource Access Careers

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Outsource Access Careers is a fully managed outsourcing and virtual services firm that offers a range of administrative support services to businesses. They operate with management based in the US and virtual staff located in the Philippines, with their main office in Cagayan de Oro City. The company provides opportunities for remote work, allowing employees to work from home and perform tasks such as email management, appointment setting, and research, among others. Outsource Access emphasizes their core values of Gratitude, Relationship-driven approach, Everlong quest for improvement, Attention to detail, and Thoughtful communication (G. R. E. A. T). They offer a supportive work environment with numerous employee benefits, including competitive salaries, health insurance, and professional development opportunities. Outsource Access strives to empower their team members and enhance their skills while also contributing to a positive environmental impact by reducing the need for commuting and energy consumption in traditional offices.

201 - 500 employees

🤝 B2B

📋 Description

• We’re looking for a Retention Marketing Manager who is strategic, data-driven, and detail-oriented to lead our retention efforts. • This role focuses on fostering customer loyalty, increasing lifetime value (LTV), and driving repeat purchases through innovative email, SMS, and loyalty strategies. • Develop and manage retention programs, including email and SMS campaigns, automations, and loyalty initiatives. • Plan campaign calendars, design automation flows, and create customer segments to drive growth and retention. • Collaborate with cross-functional teams to ensure consistent messaging and branding across all channels. • Build and optimize automated workflows, drip campaigns, and personalization strategies. • Run A/B and multivariate tests to improve engagement and key performance metrics (KPIs). • Experiment with strategies to increase email and SMS opt-ins. • Analyze weekly and monthly performance metrics to identify opportunities for improvement. • Use customer segmentation and lifecycle data to create targeted, data-driven campaigns. • Work with tools like Klaviyo (Email), Wunderkind (SMS/Email), and Yotpo to track and manage retention efforts. • Manage and enhance loyalty programs to deepen customer relationships. • Develop new strategies to boost engagement and encourage repeat purchases.

🎯 Requirements

• 3-5 years of experience in retention, lifecycle, CRM, or loyalty marketing, ideally in DTC ecommerce. • Hands-on expertise with Klaviyo (required); experience with Yotpo or Wunderkind is a plus. • Strong ability to make data-driven decisions using customer insights. • Familiar with customer segmentation, RFM analysis, and lifecycle metrics. • Proven track record of implementing and optimizing retention strategies with measurable results. • Skilled at managing complex workflows and meeting deadlines in fast-paced environments. • Excellent communication and interpersonal skills for cross-team collaboration. • A “no task is too small” mindset and the ability to work autonomously with minimal supervision. • Experienced with email/SMS platforms (e.g., Klaviyo) and loyalty tools (e.g., Yotpo). • Bonus: Familiarity with A/B testing, data visualization tools, and customer data platforms (CDPs).

🏖️ Benefits

• HMO • Group Life Insurance Benefit • Virtual Credit Card • Paid Leaves • Government Benefits • Other exciting benefits to be discussed • 13th month salary • Overtime pay • Night Differential