Product Marketing Program VP

March 20

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Pathward

Pathward is a federally registered financial institution that provides robust banking infrastructure, proven technology resource partners, and dynamic collaboration to assist third-party partners in delivering banking programs that meet customer demands. The company focuses on providing a variety of financial solutions including issuing, acquiring, digital payments, credit solutions, and professional tax solutions, among others. Additionally, Pathward supports commercial finance through working capital, equipment finance, structured finance, and insurance premium finance. Committed to financial inclusion, Pathward powers financial access and innovation through strategic partnerships, including efforts to support renewable energy loan growth.

📋 Description

• Be the undisputed expert and thought leader for each respective product. • Owns the overall product strategy, communicated through the product roadmap. • Partners with cross functional teams for tactical execution of the product strategy. • Owns product performance across all aspects of the product line (onboarding, compliance, oversight, etc.). • Delivers commercialized and scalable products. • Drives revenue by developing new products and functionality. • Expands use cases for existing products. • Collaborates with partners and partner-facing teams to understand needs and develop corresponding solutions. • Owns, drives, and reports on product KPIs and KRIs. Advocate for initiatives that impact these. • Partners with internal areas to perform market research and discovery. • Manages the entire product life cycle from strategic planning to tactical implementations. • Drives the go-to-market strategy for new products and enhancements, working with various internal departments to execute. • Owns product specific risks and associated controls. • Manages product P/L. Support forecasting and annual budget planning. • Develops industry expertise by attending industry events, consuming industry research, and analyzing the competitive landscape. • Owns strategic relationships with key third party partners. Recommend new relationships as needed. • Other duties as assigned.

🎯 Requirements

• Bachelor's degree or equivalent education and work experience. Master's degree preferred • Typically requires a minimum of 15 years of related experience with a bachelor’s or equivalent. Master’s degree preferred

🏖️ Benefits

• Health insurance • 401(k) retirement benefits • Life insurance • Disability benefits • Paid time off • Other benefits

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