Social Media Specialist

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PlatformQ

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Online Media • Online Engagement • Higher Ed

11 - 50

Description

• Assist with managing our portfolio of social media accounts (Facebook, LinkedIn, Instagram, Twitter, TikTok) • Serve as PlatformQ Health’s voice on our social channels, engaging in dialogue and answering questions where appropriate • Work with the social media manager to design, create, and manage organic and paid campaigns, content, and collateral targeting various segments across our learner and B2B/corporate audiences • Monitor trends in social media tools, applications, channels, design and strategy • Explore new channels, tactics, and opportunities to strengthen our reach and engagement • Tracking and reporting on social media engagements & campaigns

Requirements

• Knowledge of theories, principles, and concepts acquired through completion of a Bachelor's degree in Business Administration, Marketing or a related field • 2-5 years of experience in a social media role (experience targeting patients and/or HCPs is a plus) • Strong communication and copywrite skills • Deep interest in current and emerging social media and digital marketing strategies • Creative and innovative thinker with a solutions-oriented approach • Strong design skills – video editing is a plus • Understanding of social advertising (Facebook Ads Manager, LinkedIn advertising, etc.) • Organized and able to work in a fast-paced environment with regularly shifting goals and deadlines • Ability to work simultaneously as part of a team to execute on multiple projects that involve various internal and external partners