Head of Marketing

February 20

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Plume Network

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Plume Network is a public blockchain ecosystem designed specifically for tokenizing real-world assets (RWAs) and enabling their distribution in the crypto market. It offers innovative products such as Plume Passport, an RWAfi Wallet, and a developer SDK to integrate RWAs seamlessly. With a thriving community of crypto users and a variety of developer tools, Plume aims to facilitate the collaboration and growth of projects that focus on RWAs, ensuring global access and yield generation from these assets.

11 - 50 employees

₿ Crypto

💳 Fintech

📋 Description

• Plume is seeking a dynamic and strategic Head of Marketing to lead our brand, content, and community initiatives. • Develop and execute a comprehensive marketing strategy that amplifies Plume’s mission and business objectives. • Elevate Plume’s brand, ensuring strong positioning across all digital and offline channels. • Drive growth and adoption of Plume’s ecosystem through content, social media, PR, and strategic partnerships. • Oversee the creation of high-quality content, including blog posts, thought leadership pieces, and social media campaigns. • Engage with and grow Plume’s community across Twitter (X), Discord, Telegram, and other key platforms. • Support Plume ecosystem projects with their go-to-market (GTM) strategies, ensuring brand alignment and amplification. • Lead Plume’s PR strategy, working with external agencies and media outlets to secure high-profile coverage. • Establish and track key performance indicators (KPIs) to measure marketing effectiveness and ecosystem growth.

🎯 Requirements

• 7+ years of experience in marketing leadership roles, with strong experience in Web3. • Proven track record of scaling marketing efforts, driving brand growth, and leading successful go-to-market campaigns. • Understanding of blockchain technology, RWAs, and decentralized finance (DeFi). • Strong writing skills with the ability to distil complex crypto concepts into compelling narratives. • Experience growing and managing engaged crypto communities on Twitter (X), Discord, Telegram, and other platforms. • Expertise in content marketing, PR, and brand positioning within the Web3 space. • Familiarity with analytics tools to measure marketing performance and optimize strategies. • Ability to work in a fast-paced, startup environment and manage multiple projects simultaneously.

🏖️ Benefits

• Full medical, dental, and vision benefits for US based employees. • Salary ranges are competitive with top startups. • As an early employee, you will receive a competitive equity grant. • Fully remote with the option to come into the NYC office any time.