VP of Marketing

February 16

⛰️ Colorado – Remote

Although this job is listed in Colorado, this company may be open to hiring remote in other states.

🌾 Iowa – Remote

Although this job is listed in Iowa, this company may be open to hiring remote in other states.

💵 $150k - $170k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

🦅 H1B Visa Sponsor

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ASG Technologies

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ASG Technologies Group, Inc. provides global organizations with a modern approach to Digital Transformation to succeed in the Information Economy. ASG is the only solutions provider for both Information Management and IT Systems. ASG’s Information Management solutions enable companies to find, understand, govern and deliver information of any kind, from any source – whether structured or unstructured – through its lifecycle from capture to analysis to consumption. The IT Systems Management solutions empower companies to support traditional and modern digital initiatives, operate their IT infrastructure more efficiently and effectively and reduce the cost of managing and running their internal IT systems landscape. ASG is proud to serve more than 3,000 customers worldwide in 60 countries and in top vertical markets including Healthcare, Financial Services, Insurance and Government.

Workspaces • Operations Management • Enterprise Data Intelligence • Data Protection • Content Solutions

1001 - 5000 employees

💰 Funding Round on 2017-04

📋 Description

• GlobalVetLink is looking for a dynamic marketing leader with proven success in partnering closely with sales to grow existing channels and establish new markets to exceed revenue targets. • This role is responsible for our business-to-business marketing strategy, including market solutions, brand, demand generation, and channel marketing initiatives that translate into increased revenue. • This position reports to the CEO and is a key member of the company's leadership team. • Develop, support, and optimize our marketing team while collaborating across the organization to establish workflows and processes that scale. • Lead the development and execution of our marketing strategy and go-to-market efforts. • Scale and lead a high-performing, A-player team, guiding them with a cohesive growth plan, and using a data-informed mindset to drive results. • Obsess over results and continuously iterate and innovate on GTM strategy & execution to drive business efficiency. • Leverage and evaluate a mix of marketing channels—including social media, industry publications, PPC, and partners—to optimize demand generation and maximize reach. • Lead content creation efforts, including thought leadership, case studies, customer testimonials, and other assets that highlight the value we deliver and address customer needs.

🎯 Requirements

• 10+ years of experience in B2B marketing; 5+ years leading a team; 3+ years in SaaS. • Experience in the veterinary industry is not required but is strongly preferred. • Deep experience designing and implementing marketing strategies and demand-generation programs that have consistently contributed to meeting/exceeding revenue targets • Deep systems implementation and operational experience, particularly as it relates to digital platforms such as Google (search, display, youtube, etc), TikTok, Meta, etc. as well as back-end supporting software (corporate website/customer sign-up, Hubspot, Salesforce, etc) • Experience with a mix of product-led growth/self-service models, sales, and channel strategies. • 3+ years demonstrated strength using social media marketing to drive customer acquisition at scale. • Proven success scaling a B2B marketing team in a SaaS growth environment. • A proven track record of tying marketing efforts directly to revenue. • Experience using a mix of channels to drive demand and continuously test and improve performance. • Strong brand experience and storytelling abilities to engage target audiences. • Proven ability to build positive relationships and influence within and outside areas of control. • Customer-obsessed: You care deeply about building the best possible experience for our customers, and leverage data, testing, and market research to continuously improve customer value.

🏖️ Benefits

• 401k matching • medical, dental and vision healthcare coverage • generous PTO policy • paid holidays • volunteer time off • paid parental leave